I am a multi-disciplinary designer based in the North West of England with more than 10 years of experience across brand identity, motion design, print, UI/UX, and digital design.
I combine strategic creative direction with hands-on production, taking projects from initial brief through to final artwork. I am comfortable working independently, leading creative work, and collaborating with wider marketing, product, and development teams.
As the sole designer at an EdTech business for four years, I rebuilt the visual identity, established a structured brand system, delivered marketing and product assets, and supported web and app development.
My experience includes ecommerce email campaigns, photoshoots, website redesigns, lead-generation campaigns, pitch decks, event materials, social content, animation, and video editing.
I have also worked freelance across multiple client teams and have mentored junior designers. I am open to freelance, contract, and the right permanent role.
Designed and managed ecommerce email campaigns for a clothing brand using Mailchimp. Produced web-focused creative assets to support the brand's digital operation.
Organised and led product photoshoots, including directing and editing imagery for the website. Built and analysed sales reports across email and web channels.
Joined as the sole designer and rebuilt the company's visual identity from the ground up, replacing an underdeveloped brand document with a structured system that aligned marketing, web, and product. Developed multiple brand direction proposals and delivered creative work across pitch decks, events, brochures, social content, web advertising, lead-generation campaigns, infographics, webinars, and white papers.
Oversaw motion design, demo videos, and animation for product and marketing channels. Supported the app development team with graphics and assets, was promoted to Senior Designer, provided creative direction on audience targeting, mentored a junior designer, and led a full website redesign in Figma.
Delivered a full creative role across print, web, and motion design, independently and as part of a team. Managed work from initial briefs through to final artwork.
Led the Tucan Travel website redesign, developing a lasting focus on UI/UX. Took on mentoring responsibilities and front-end CMS management, and joined tours in Sri Lanka and Peru to build product knowledge.
Completed freelance graphic design work across multiple client teams. Produced web-ready design assets for a range of brands and campaigns.
Worked with clients including Expedia and Manchester University, adapting design output to different brand and digital requirements.
BA Hons, Graphic Design
BTEC ND, Graphic Design
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