I am a digital marketing and e-commerce specialist with experience in performance marketing, advertiser support, CRM-based customer insights, and e-commerce growth. I combine analytical thinking with creative execution to turn campaign and customer data into measurable business results.
I have managed Meta and Google Ads campaigns end to end, focusing on sales growth, audience targeting, bidding strategies, creative optimization, and conversion performance. My work is grounded in continuous analysis of metrics such as CTR, ROAS, CPA, CPC, KPI, and ROI.
I have experience supporting high-value advertisers in Meta's advertising ecosystem, providing strategic and technical recommendations to improve campaign efficiency and scale verified brands. I am comfortable using testing, insights, and data-driven optimization to solve performance challenges.
My background also includes e-commerce marketplace management, including catalog, pricing, and content optimization to improve conversion. I have worked with SEO/SEM strategies, landing-page A/B testing, customer journey analysis, and CRM workflows.
I recently completed a Master's degree in E-Commerce and Digital Marketing at the University of Barcelona. I am focused, curious, and precise, with a strong interest in using data to make better marketing decisions.
I work professionally in Turkish, English, and Spanish, and I bring international experience from Spain, Portugal, and Turkey to multilingual digital business environments.
Delivered multilingual customer support across digital channels in a fast-paced international iGaming environment.
Documented recurring user feedback and behavioral patterns related to onboarding, promotional communication, and retention. Developed practical knowledge of CRM workflows, customer journey friction points, and cross-functional communication in a regulated digital business.
Managed Meta and Google Ads campaigns end to end, with a focus on performance, sales, and sustainable growth. Implemented SEO and SEM strategies to improve visibility, qualified traffic, and organic positioning.
Optimized creatives, content, and audience segments to improve CTR and conversion rates through continuous analysis of key metrics. Achieved monthly online sales increases of 20% and 51% through data-driven campaign optimization.
Provided strategic consulting for high-value advertisers to optimize targeting, bidding, and advertising performance across Meta Ads.
Analyzed CTR, ROAS, and CPA metrics and delivered tailored recommendations to improve efficiency. Supported verified brands with technical and strategic guidance throughout scaling processes using testing, insights, and data-driven optimization.
Provided simultaneous Spanish-Turkish interpretation for the television production El Poder del Amor.
Coordinated linguistic communication efficiently in a highly dynamic and demanding production environment.
Managed e-commerce marketplace catalog, pricing, and content activities for the Trendyol platform.
Focused on improving product presentation and marketplace conversion through structured catalog and content management.
Master's, E-Commerce & Digital Marketing
Bachelor's, Spanish Language & Literature
Bachelor's, International Trade
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