Product Designer

I own design across core platform areas, including survey creation, survey delivery, results analysis, and report generation and distribution workflows. I translate product requirements into clear flows, wireframes, and implementation-ready designs.

I designed a media-generation tool for creating branded, shareable award assets and lead the design of an AI-powered survey setup assistant currently in beta. I use Claude for interactive prototypes and early AI feature proof-of-concepts, while creating planning documentation to align stakeholders and development teams before design begins.

I led a team of three designers through end-to-end product design for Ourglass, a Web3 social-media super app. My responsibilities covered ideation, research, wireframing, prototyping, and product direction.

I served as the primary stakeholder contact and built a scalable design system from the ground up. I partnered closely with developers to support implementation and created micro-interactions and motion assets using After Effects and Lottie.

I collaborated with developers to design and deliver Facture One, an electronic invoicing and tax-compliance platform serving more than 14,000 enterprise clients across Colombia. The product later became PL-COLAB by ESTELA.

I established the product design system to improve visual consistency and enable more efficient design updates. I also integrated motion design and Lottie-based micro-interactions into product experiences.

I contributed to the company's early-stage design work across motion design, social media, web and UI design, and branding projects.

I supported the creation of visual assets and digital experiences while developing my foundation in product-oriented visual design and motion.

I managed design and social-media content for the Faculty of Design and Architecture at Universidad del Norte.

My work included motion design, event production, and the creation of visual communication materials for the faculty.

Completed a Graphic Design program.