Design Director | Head of Design

I lead product design for an AI-native legal intelligence platform, taking the product from zero to one. My responsibilities cover product strategy, UX architecture, interaction design, the design system, and brand.

I design and ship production frontend interfaces in React and TypeScript through AI-assisted development using Claude Code and Codex, with engineering pull-request review. I built a Figma component library connected to the codebase through MCP, synchronising design tokens and components, and define interaction models for AI reasoning, provenance, and document generation.

Led a global UX/UI design team across the UK, Portugal, India, and Brazil, providing hands-on design leadership, setting vision, removing delivery blockers, and shaping connected human-centred experiences for enterprise clients.

Drove experience design strategy across creativity, technology, and business for brands including Disney, Kellogg's, Santander, and ASDA/George. Hired and onboarded designers, mentored the wider design community, introduced AI-driven insights and rapid prototyping practices, and represented the organisation through talks and education programmes.

Led cross-functional teams delivering customer experience solutions across Finance, Procurement, and HR within adidas Global Business Services.

Designed performance-management and KPI-tracking tools, conducted user research and data analysis, and mapped customer journeys to reduce bottlenecks and improve adoption. Managed global stakeholders to align user needs, business goals, and implementation requirements.

Led and contributed to high-impact product and service design engagements for British Airways, Titanbay, Banco de Fomento Angola, the NHS, and William Hill.

Led a product design team for Titanbay's scalable B2B SaaS investment platform and design system. Also helped redesign British Airways' customer experience and digital platform, designed a mobile banking app, supported an NHS digital service, and worked on a responsible gambling mobile experience.

Managed projects and conducted UX, UI, and interaction-design research for smart devices and mobile applications, including self-reporting, ergonomics, exoskeletons, and Industry 4.0 technologies.

As a member of the Human-Centred Design team, led the conceptualisation, design, and user evaluation of new technologies in specialised scenarios. Translated research findings into practical products and digital experiences connected to real-world use.

Led new-product development for sustainable packaging, covering design, prototyping, testing, regulatory compliance, and reliability in real-world conditions.

Engineered injection-moulded components using DFMA principles and worked with suppliers and production teams to optimise manufacturability, assembly, process efficiency, and product quality from concept to launch.

Founded and led a design consultancy for more than 12 years, managing strategy, operations, business development, financial planning, team leadership, and client relationships.

Directed product and graphic design projects across consumer electronics, medical devices, and packaging. Applied research-driven, human-centred methods while collaborating closely with engineering, marketing, and business stakeholders.