I am a senior graphic and multimedia designer with experience creating end-to-end visual communications for FMCG, food and beverage, nonprofit, and consumer brands. I specialize in branding, campaign design, retail visuals, packaging, social media content, and motion graphics.
I have led creative work from initial briefs through concept development, production, and print-ready delivery. My work includes campaign key visuals, illustrations, POSM, menus, e-commerce assets, event branding, merchandise, and promotional content for both digital and offline channels.
In my role at OATSIDE, I was the sole designer for the Indonesian market, localizing regional campaigns for a Singapore-based plant-based FMCG brand. I collaborated with marketing and creative teams to develop high-impact content that supported brand visibility and sales growth.
I also built visual branding for CGV Cinemas' Food & Beverage division, producing packaging, menu systems, digital LCD boards, concession promotions, food photography direction, and motion-led marketing materials. Previously, I managed print, digital, website, fundraising, and video design for World Vision Singapore.
As a freelance multidisciplinary designer, I create scroll-stopping visual content using Adobe Creative Suite, motion design techniques, and generative AI workflows. I enjoy collaborating with marketing and operations teams to turn creative strategy into effective, polished visual experiences.
