Ivan Sofin
Ivan Sofin

Go-to-Market Manager

Actively looking · Member since 27 Oct 2026
Location
Prague, Czechia
Desired salary
Unspecified
Work preference
Hybrid
Experience level
Senior

About

Professional summary

I am a go-to-market and market-entry professional with more than 15 years of experience connecting Chinese manufacturers with Central European retail markets. I specialize in launching consumer electronics brands in the Czech Republic and Slovakia, building sales channels, and taking products from factory samples to retail shelves.

I have worked with all six major Czech electronics chains, including Alza, Datart, Electro World, Okay, Mall, and CZC. Across my career, I have brought more than one million consumer-electronics units to market, launched over 200 SKUs, and helped generate more than $10 million in revenue.

I am experienced in commercial ownership across pricing, margins, inventory, distribution, marketing rebates, after-sales operations, and P&L management. As a managing partner, I have been accountable for business performance rather than only activity or project delivery.

I understand how Chinese headquarters and factories operate, having spent two years in Shenzhen and more than six years negotiating with Chinese brands. I work effectively across purchasing, logistics, customs, retail sales, local service, and joint European projects.

Alongside distribution work, I build digital products and automation solutions. I am currently involved in Document AI SaaS, AI-powered outbound qualification, and the development of an international racing-series platform.

I am based in Prague and am open to hybrid or remote work, with business travel to Asia welcome. I speak Russian natively and am fluent in Czech and English.

Skills

19 capabilities

Experience

Career history

AI Automation & Software Linka Craft s.r.o.

Working on a Document AI SaaS product for accountants and an outbound engine with AI-based qualification.

Contributing to AI automation and software initiatives focused on practical business workflows and sales outreach.

Co-organiser, Platform Developer EUCRACE.pro

Built the international racing series platform independently.

Supporting a racing community with riders from more than 20 countries through platform development and event organisation.

Managing Partner Novotrek Distribution s.r.o.

Managing partner responsible for go-to-market, distribution, pricing, margins, stock, and overall P&L performance. Built and operated consumer-electronics distribution operations serving the Czech market.

Developed partnerships with Chinese brands, including Xiaomi, KingSong, INMOTION, and NOSFET. Brought more than one million units to market, launched 200+ SKUs, and supplied all six national Czech electronics chains, generating more than $10 million in revenue.

Warehouse Worker → Deputy Director BTK Distribution

Progressed from warehouse worker to deputy director in under three years.

Handled China purchasing, logistics, customs, and sales to retail chains, developing hands-on experience across the distribution supply chain.

Education

Learning history
No education data available.

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