Emilio Hernández
Emilio Hernández

Marketing and Social Media Manager

Open to offers · Member since 27 Oct 2026
Location
Puebla, Mexico
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Mid

About

Professional summary

I am a marketing and social media professional with experience in digital strategy, content creation, community management, and 360° marketing campaigns. I combine creativity and strategic thinking to build audience engagement and support brand growth.

I have managed social media content and campaigns across Instagram, TikTok, LinkedIn, Facebook, and YouTube. My work includes editorial planning, content calendars, copywriting, short-form video, reels, stories, posts, and branded content production.

I am experienced in analyzing campaign performance and digital metrics to optimize communication strategies, improve customer response times, and increase lead conversion. I use insights from platform performance and Google Analytics to guide content and marketing decisions.

I have worked with both B2B and B2C accounts, managing multiple brands simultaneously and coordinating creative, production, and marketing activities. I also have experience in product and restaurant photography, audiovisual editing, and the use of AI and automation tools.

I am open to relocation and remote work worldwide. I am fluent in Spanish and English, with elementary French, and I am interested in contributing to teams that value creative execution, integrated campaigns, and measurable digital growth.

Skills

20 capabilities

Tech stack & tools

Working toolkit

Experience

Career history

Brand Manager Lata Lactea, Marketing Agency

Develop content strategies, editorial calendars, content grids, creative concepts, scripts, and production outlines for social media and brand communications.

Produce photo and video content, including short-form video and branded content. Collaborate with creative, production, and marketing teams on integrated campaigns, and coordinate events and brand experiences from creative development through logistics and on-site execution.

Social Media Manager Artz Digital

Managed more than five client accounts simultaneously, optimizing content planning across Instagram, TikTok, LinkedIn, and Facebook. Created and edited reels, TikToks, stories, and social posts.

Produced product and restaurant photography, wrote copy, used AI tools, and developed social media campaigns for B2B and B2C marketing initiatives.

Content Manager Soup Agency

Planned monthly social media content and created and edited content for reels, TikToks, stories, and publications. Managed channels including Instagram, TikTok, LinkedIn, YouTube, and Facebook.

Directed and advised team members, adapted content to emerging digital trends, used automation tools, and delivered copywriting for social media communications.

Junior Community Manager, Marketing Department Biketribe MX / Biketribe Coffee

Developed and implemented social media campaigns and monitored key performance metrics to adjust strategies in real time. Generated reports to support campaign optimization and marketing decisions.

Improved customer communication across digital platforms, reducing response times and increasing customer satisfaction. Identified digital marketing opportunities that contributed to improved lead conversion.

Education

Learning history

Benemérita Universidad Autónoma de Puebla

Degree, Marketing and Digital Media

Completed a degree program in Marketing and Digital Media.

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