Art Director

Lead brand identity and creative direction for Connextive, building its visual identity and visual strategy for Singapore-to-Batam nearshoring, domestic legal services, talent sourcing, payroll, compliance, and business entity setup offerings.

Direct end-to-end creative execution across branding, digital campaigns, social media, and short-form video. Manage Meta advertising campaigns and support 7 to 10 clients while overseeing a designer, social media specialist, and web developer in collaboration with business, marketing, development, and operations teams.

Led creative direction and visual strategy for an event management, business consulting, and lifestyle services organization across Malaysia and Indonesia during a six-month freelance engagement. Established cohesive branding, integrated marketing, and campaign direction across multiple sectors.

Managed concurrent initiatives from scope definition and resource planning through delivery. Led a cross-functional team of designers, web developers, and digital marketing specialists, while establishing review cycles, stakeholder approvals, and workflows to improve delivery consistency.

Developed and executed digital marketing strategy across social media and digital channels for product and service offerings. Planned campaign calendars, promotional strategies, content requirements, and paid and organic marketing efforts to strengthen brand awareness and support growth.

Managed a team including social media, design, video editing, and customer service personnel. Ran Meta advertising campaigns covering targeting, budgeting, optimization, lead generation, and performance monitoring, while producing campaign creatives, advertisements, and landing pages.

Built and led a cross-functional creative team of more than 10 people, including designers, developers, video editors, project managers, and content producers. Managed workload distribution, project delivery, creative direction, and quality assurance across more than 200 client engagements.

Directed branding, campaigns, activations, social content, exhibition concepts, and video narratives for partners including Grab, Rakuten, and AirAsia Singapore. Developed brand systems and creative guidelines, led creative direction for Batamon and a CSR empowerment program, and introduced AI-assisted workflows to improve production efficiency.

Developed visual concepts and brand assets for social media, digital campaigns, marketing materials, corporate communications, websites, and digital products. Maintained visual systems, templates, and design assets to ensure consistency across internal and customer-facing touchpoints.

Designed web and landing page layouts, web application interfaces, digital assets, and simple motion graphics. Partnered with product, development, marketing, and leadership teams to manage requirements and revisions, while improving collaboration processes between designers and developers.

Developed brand identities and visual communications for B2B SaaS, ERP, custom business systems, internal products, and client projects. Designed websites from initial concept and layouts through responsive interfaces, visual assets, and implementation support.

Collaborated closely with developers and business stakeholders to ensure practical, accurate delivery of digital products. Also managed design workflows, revisions, office branding, signage, promotional displays, and physical brand materials for company spaces and events.

Developed and executed integrated marketing strategies for outbound travel packages and inbound tourism across digital, print, social media, events, and offline channels. Managed high-frequency promotional campaigns from planning and content development through execution and post-campaign evaluation.

Led a marketing team of four to six people and provided creative direction for advertisements, campaign content, promotional materials, and event collateral. Built social media and Meta advertising performance through audience targeting and optimization, and coordinated external vendors for activations and on-site delivery.

Held student leadership roles as Vice Head of the Student Society from 2014 to 2015 and Head of a Student Organization from 2015 to 2017.