Senior / Lead Product Designer

I design and build websites and e-commerce experiences for clients, including Rumbaclaat and the Nottingham City Labour Party. My work spans customer visits and feedback sessions, UX and UI design, and launch delivery.

I design product experiences for client apps and platforms using design systems, tokens, theming, and accessibility checks from the outset. I also help teams adopt AI through integrations, prompt design, AI-assisted code builds, and skills tooling.

I rebuilt the product design system with reusable Figma components aligned to code, documentation, and governance, and helped build the Finance application design system. I connected design and engineering through a Figma-to-Storybook bridge and supported governed AI design-to-code and embedded WCAG checks.

I worked across the People First and iTrent suites, translating customer research and stakeholder input into requirements, components, and page designs. I ran interviews, surveys, and usability tests, helped turn previously rejected iTrent Learning requests into shipped features, and mentored five UX designers.

I led the overhaul of a seven-year-old website and its apps for more than 2 million members across the UK emergency services, NHS, and armed forces. I took work from focus groups, interviews, and workshops through wireframes, hand-coded prototypes, and delivery.

I tested journeys through usability sessions and surveys and used analytics to identify problems and support design decisions across the business. I also led and developed a UX team of four through recruitment, CV reviews, mentoring, skills progression, and development.

I redesigned Office 365 CRM student email marketing through UX research, UI development, and user testing. I assessed customer needs and existing communication journeys to improve the email experience.

I reported research findings and provided implementation recommendations. The engagement combined email UX, interface design, development, and evidence-based advice.

I delivered multi-brand design work at scale for N Brown and JD Williams. I designed and implemented Zendesk across 17 brands and created Hybris themes for Jacamo, JD Williams, and Simply Be.

I applied WCAG guidelines throughout the work and collaborated in Scrum and Kanban delivery environments. The contract was extended for 14 months.

I modernised legacy email campaigns in a regulated banking environment. I designed and developed reusable HTML5 and CSS3 email templates to improve campaign consistency and maintainability.

I worked concurrently as a contract UX designer, combining email design, front-end implementation, and practical delivery within compliance-conscious processes.

I built HTML and CSS templates for the Hybris website rebrand. I supported the delivery of updated interface patterns and front-end assets for the e-commerce experience.

I also managed day-to-day CMS activity, conducted UX research, and created rapid prototypes. The contract was extended for nine months.

I created bespoke HTML and CSS email systems for newly acquired brands across the Greene King group. The work established reusable templates and scalable email production approaches.

I ran discovery workshops across the organisation to understand brand and customer communication requirements. The contract was extended for 15 months and was undertaken concurrently with other work.

I managed the UX and UI team responsible for landing pages, email campaigns, and social campaigns. I supported the team in producing customer-focused digital experiences across e-commerce activity.

I led e-commerce checkout journey rebranding and customer analysis within a Scrum environment. The contract was extended for 18 months.