Head of Digital Marketing Creative Sprout Media
I lead digital marketing strategy across SEO, SEM, PPC, Google Ads, Meta Ads, content marketing, GEO, and AEO for multiple client accounts. I own paid media budgets and optimize campaign performance around lead generation, CPL, CPA, ROAS, conversion rate, and revenue growth.
I build and optimize marketing funnels using Google Analytics 4, Google Tag Manager, and performance data. Through technical SEO, content optimization, keyword targeting, and ongoing improvements, I increased organic visibility and website traffic by 40–80% and improved paid campaign ROI by 25–40%.
I lead and mentor the marketing team, manage client relationships, and support client retention and long-term account growth.