Harris Arshad
Harris Arshad

Digital Marketing Expert

Actively looking · Member since 28 Oct 2026
Location
Dubai, United Arab Emirates
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a Digital Marketing Leader with more than nine years of experience building performance-driven strategies across SEO, SEM, PPC, content marketing, GEO, and AEO. I focus on improving search visibility, organic traffic, lead generation, engagement, conversion rates, and return on investment.

I have managed more than 45 client accounts across multiple industries, creating tailored digital strategies aligned with business goals. My experience includes technical SEO, keyword research, content optimization, website optimization, paid search, social advertising, and conversion funnel optimization.

I use analytics and performance data to make practical marketing decisions. I am experienced in tracking conversions, improving acquisition funnels, managing campaign budgets, and measuring KPIs such as CPL, CPA, ROAS, ROI, conversion rate, traffic, rankings, and revenue growth.

I have led and mentored marketing teams while managing client relationships, campaign delivery, reporting, and long-term account growth. I enjoy collaborating with content, development, and stakeholder teams to deliver measurable and scalable marketing results.

My paid media experience includes Google Ads, Meta Ads, and TikTok Ads, alongside organic growth disciplines such as SEO, GEO, and AEO. I am committed to continuous optimization, data-driven experimentation, and creating high-performing digital marketing campaigns.

Skills

38 capabilities

Experience

Career history

Head of Digital Marketing Creative Sprout Media

I lead digital marketing strategy across SEO, SEM, PPC, Google Ads, Meta Ads, content marketing, GEO, and AEO for multiple client accounts. I own paid media budgets and optimize campaign performance around lead generation, CPL, CPA, ROAS, conversion rate, and revenue growth.

I build and optimize marketing funnels using Google Analytics 4, Google Tag Manager, and performance data. Through technical SEO, content optimization, keyword targeting, and ongoing improvements, I increased organic visibility and website traffic by 40–80% and improved paid campaign ROI by 25–40%.

I lead and mentor the marketing team, manage client relationships, and support client retention and long-term account growth.

Digital Marketing and SEO Manager 2 Marketing

I managed more than 45 client accounts and developed digital marketing strategies covering SEO, PPC, content marketing, GEO, and AEO. I managed paid media budgets and campaigns focused on lead generation, CPL, CPA, ROAS, conversion rate, and ROI.

I improved organic traffic and search visibility by 40–70% through ongoing SEO, content, and website optimization. I also improved campaign efficiency and ROI by 20–35% through performance analysis and continuous optimization.

I used Google Analytics 4 and Google Tag Manager to optimize marketing funnels, track conversions, identify acquisition opportunities, and provide performance reporting. I managed client relationships and campaign delivery to support retention and revenue growth.

SEO & SEM Specialist TRASTRA

I led SEO, SEM, and digital marketing strategies, including paid search campaigns and customer acquisition initiatives. I managed paid media spend and campaign budgets with a focus on lead generation, CPA, ROAS, conversion rate, and marketing ROI.

I increased organic visibility and website traffic by 40–70% through technical SEO, content optimization, keyword targeting, and search strategy. I improved paid campaign performance by 20–30% through testing, optimization, and performance analysis.

I optimized marketing funnels, landing pages, keywords, and campaigns using analytics and search data. I also collaborated with content and development teams to execute growth initiatives and improve revenue-generating marketing performance.

Digital Marketing Executive Awkward Media

I managed digital marketing strategies across SEO, SEM, B2B marketing, paid advertising, and lead generation for multiple clients. I managed campaign budgets and paid media spend while optimizing performance based on CPL, CPA, conversion rate, ROAS, and ROI.

I improved online visibility and targeted website traffic by 30–50% through SEO and paid marketing strategies. I developed and optimized marketing funnels to strengthen lead generation and conversion performance.

I used campaign analytics and performance data to identify optimization opportunities, improve marketing efficiency, and report performance. I also managed client relationships and campaign delivery to support retention and revenue growth.

Education

Learning history

University of the Punjab

Computer Software and Media Applications, Computer Software and Media Applications

Studied computer software and media applications at the University of the Punjab in Lahore, Pakistan.

Standard College

Intermediate in Computer Science, Computer Science

Completed Intermediate in Computer Science at Standard College in Lahore, Pakistan.

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