I am a product designer with more than five years of experience designing 0-to-1 products and scaling enterprise platforms. I specialize in simplifying complex technical systems into intuitive, high-impact user experiences.
I lead end-to-end design across product and go-to-market surfaces, from research and information architecture through wireframes, prototypes, design systems, and implementation support. My work is grounded in user needs, business outcomes, and close partnership with product and engineering teams.
I have designed enterprise, IoT, real-time data, and connected-platform experiences for clients including Oracle, Intuit, PayPal, Cash App, Tesla, and GSA. I translate ambiguous requirements and data-heavy workflows into clear, actionable interfaces.
I use research, usability testing, stakeholder workshops, and data-driven storytelling to align cross-functional teams and validate design decisions. My streamlined UX workflows have reduced task completion time by 25%.
I also bring experience in visual design, marketing assets, web design, social media, and brand development. I am currently expanding my AI-augmented product design practice using Figma, ChatGPT, and Claude, supported by an MBA and AI+ UX Designer certification.
I provide part-time contract design support to IBIS in San Ramon, California, on an as-needed basis.
I build a self-directed portfolio of AI-augmented product concepts using ChatGPT, Claude, and Figma. I apply MBA coursework and AI+ UX Designer certification learning to client and portfolio work.
I owned end-to-end product design for complex enterprise and real-time data platforms, translating technical requirements into intuitive workflows for clients including Oracle, Intuit, PayPal, Cash App, Tesla, and GSA.
I conducted primary and secondary research, created personas, journey maps, information architecture, wireframes, and prototypes, and reduced task completion time by 25% through streamlined UX workflows.
I architected scalable design systems, facilitated stakeholder workshops, and aligned product, engineering, and business teams through data-driven storytelling. I also managed invoicing, time-and-material service work orders, service operations, inventory, and financial workflows.
I designed end-to-end experiences for IoT dashboards and connected platforms, translating complex device data, monitoring, alerts, controls, and workflows into actionable user interfaces.
I partnered with product managers and engineers to define features, user flows, and interaction models for real-time, data-heavy environments. I conducted research and usability testing to identify pain points, validate decisions, and improve usability.
I created wireframes, prototypes, high-fidelity designs, reusable components, and design patterns. I collaborated with engineering on implementation specifications and feedback, managed cross-team integration requirements, and created visual and marketing assets to support adoption and onboarding.
I produced packaging, print, and digital assets that strengthened brand identity and improved retail visibility. I also developed social media campaigns and marketing materials for multiple platforms.
I redesigned the company website, improving navigation and increasing engagement metrics by 18%. I created trade show displays, product guides, and 2D and 3D packaging designs for print and retail use.
Master of Business Administration, Business Administration
Master of Business Administration program completed in 2024.
Associate of Arts, Communication Studies
Associate degree in Communication Studies.
Bachelor of Science, Communication Design - Web Design & HCI
Bachelor's degree focused on communication design, web design, and human-computer interaction.
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