Product Designer

I lead product design for an early-stage automotive technology startup, working directly with founders to define product strategy, improve user experiences, and translate business goals into scalable digital solutions.

I increased user engagement by 30% through research-informed journey redesigns, redesigned the company website to increase traffic by 25%, and built a reusable design system. I also lead product discovery, feature prioritisation, UX decision-making, and accessibility advocacy as the sole Product Designer.

I led creative strategy and digital brand growth for a luxury fashion startup, using audience insights, storytelling, and analytics to strengthen brand visibility and engagement.

I delivered campaigns that generated 94.7K views, 3.3K engagements, and 732 new followers in one month. I collaborated with founders on positioning and AI-assisted creative production, while optimising content strategy using performance analytics.

I improved customer experiences across product and marketing by combining UX thinking with strategic communications. My work focused on creating cohesive digital experiences across product, marketing, and development teams.

I redesigned onboarding flows to reduce account-creation friction, introduced gamification concepts to support engagement and retention, and led website redesign initiatives to improve usability and customer acquisition.

I designed user experiences for a social networking application from concept through launch, with a focus on responsive mobile interfaces and reusable design components.

I partnered with developers to deliver production-ready designs and contributed to a successful launch that achieved more than 1,000 downloads within the first month.

I designed responsive mobile interfaces and reusable UI components for customer-facing digital products.

I created wireframes, prototypes, and interaction flows, and collaborated with developers to deliver production-ready designs and improve implementation quality.

I designed intuitive user flows and responsive interfaces for digital product experiences.

I conducted usability testing to improve customer experiences and worked with product teams to translate business requirements into user-friendly designs.

I transitioned into Product Design through professional training, independent client work, and self-initiated UX projects.

I conducted user research and usability testing, designed wireframes, prototypes, and user journeys for web and mobile products, and built a portfolio demonstrating end-to-end human-centred design thinking.

I developed audience-focused social media and digital communication strategies to improve engagement and community growth.

I increased social media engagement by 25% and follower growth by 15% through content strategy, community management, campaign optimisation, and performance analysis.

Bachelor of Science in Mass Communication.

Secondary school certificate equivalent including Mathematics and English.