Content Manager / Content Lead

Managed all communications for a fintech client project at an IT services and consulting company. Owned content across X, Telegram, Reddit, blog, forums, Facebook, Instagram, and email, including content planning, scheduling, publishing, final quality checks, and coordination with designers and editors.

Reworked and executed the social media strategy with a focus on organic audience growth and partner activities. Developed B2C campaigns from concept and mechanics through planning, publication, and analytics; performed Digital Marketing Manager-level responsibilities during the final 1.5 years.

Managed email marketing in MailerLite, including sends, list validation, segmentation, sequences, A/B tests, and performance monitoring. Built a Google Sheets content-planning toolkit with formulas and scripts used by a team of more than 10 people, onboarded new team members, moderated communities, supported AMA sessions, and compiled platform analytics for reporting.

Managed and edited content for localized websites within a full-cycle SEO and content marketing agency.

Collaborated with SEO specialists and designers to publish and maintain content across locale-specific versions of a client project.

Coordinated internal team members, contractors, and vendors for content-related work.

Assigned and tracked tasks in Trello and managed the company online store on Prom.ua.

Managed client communication and coordinated project website updates.

Handled photo search and editing and managed social media activities across VKontakte, Facebook, and Instagram.

Created sales copy for landing pages and website sections, conducted product research, and clarified project objectives with clients.

Updated website content and prepared content for email campaigns.

Managed a pilot project involving a distributed team of 20 people across Ukraine and Kazakhstan.

Handled recruiting and supervision of team members.