I am a marketing analytics specialist with more than six years of experience measuring campaign performance across paid, organic, email, SMS, social, and LinkedIn channels. I use data to optimize spend, engagement, targeting, and conversion outcomes.
I am skilled in campaign measurement, experimentation, attribution, funnel analysis, audience segmentation, ROAS reporting, and incrementality-focused thinking. I translate complex performance data into practical recommendations for media, creative, growth, and leadership teams.
My technical background includes SQL, Python, Tableau, and advanced Excel. I build dashboards, analyze behavioral and survey data, develop KPI reporting, and communicate findings through clear visual storytelling.
In my recent roles, I have supported campaign planning, enrollment marketing, communications, and audience insights. My work has included A/B testing newsletter content and subject lines, segmenting audiences, identifying conversion opportunities, and improving response rates through data-driven optimization.
I hold an M.S. in Business Analytics from DePaul University and an MBA in Accounting and Finance from Osmania University. I have also conducted independent research on influencer campaign ROI and inauthentic engagement detection, creating original measurement metrics and applying statistical and machine learning methods.
I am interested in analytics-focused marketing roles where I can combine campaign measurement, experimentation, audience insights, and performance reporting to improve business outcomes.
