I am a marketing professional specialising in influencer marketing, creator partnerships, PR, and communications. I manage creator relationships end to end, from research and personalised outreach through onboarding, negotiations, campaign delivery, and ongoing partnership management.
I have worked with a network of more than 500 creators across fashion, lifestyle, AI, e-commerce, and marketing. My approach prioritises authentic, long-term relationships and careful creator vetting to ensure strong audience and brand alignment.
I have personally onboarded more than 100 creators across Instagram and YouTube, helping them understand platform tools, content expectations, and brand quality standards. I am experienced in negotiating deliverables, campaign timelines, and partnership terms with creators and their management teams.
My communications background includes brand communications, social media management, content strategy, influencer coordination, stakeholder engagement, and copywriting. I am comfortable collaborating with cross-functional teams and maintaining a consistent brand voice across channels.
I use campaign data to support partnership decisions and measure outcomes. I have experience with Dub and PostHog for campaign performance tracking and revenue attribution, as well as Excel-based KPI monitoring and post-campaign reporting.
I am comfortable working in fast-paced remote environments and am open to remote, India-based, and UAE-based opportunities. I bring a strategic marketing foundation, including research into how authenticity and relatability influence Gen Z purchase behaviour.
