I am a commercially driven Regional Demand Planning Specialist with more than six years of experience across supply chain, business development, marketing, and project management in APAC and the UK.
I specialise in demand forecasting, stock allocation, inventory health, supply planning, and cross-functional coordination. I use data analysis, advanced Excel modelling, and ERP systems to improve planning accuracy, reduce ageing inventory, and support commercial performance.
I have managed complex B2B supply chain operations involving thousands of SKUs, international vendors, 3PL providers, freight forwarders, and cross-border e-commerce teams. My work has delivered measurable improvements in warehouse productivity, freight costs, and administrative efficiency.
Alongside supply chain expertise, I bring experience in market analysis, IoT B2B feasibility assessment, marketing strategy, branding, event management, and stakeholder engagement. I am comfortable collaborating with GTM, HQ, sales, marketing, UX, web development, and operations teams.
I am fluent in English, Malay, Mandarin, and Cantonese, enabling me to work effectively with diverse regional and international stakeholders. I am motivated by opportunities to optimise processes, unlock growth, and deliver practical solutions aligned with business objectives.
Drove regional demand forecasting and stock allocation to maintain healthy inventory turnover while reducing obsolete and ageing stock.
Collaborated with GTM and HQ teams on supply planning, production planning, and lead-time optimisation. Used advanced Excel modelling and ERP systems to improve planning accuracy and efficiency, while supporting IoT B2B growth through market-trend analysis and product-feasibility evaluation.
Managed B2B supply chain operations for more than 10 skincare and cosmetics brands, forecasting demand for over 2,000 SKUs and preparing purchase orders to maintain optimal inventory levels. Coordinated inbound and outbound shipments with 3PL partners, vendors, and freight forwarders.
Monitored inventory through WMS, collaborated with offshore Shanghai teams on cross-border e-commerce operations, and supported vendor onboarding, contract setup, and SaaS logistics-platform integration. Improved warehouse productivity by 20%, reduced freight-related costs by 25%, and achieved a 50% time saving on routine administrative processes.
Managed a five-person cross-functional team spanning marketing, sales, UX design, and web development. Coordinated project delivery and stakeholder collaboration across the team.
Organised an International Women's Day Hackathon, including concept development, marketing strategy, branding, and promotional materials. Led the TH.0 rebranding and website re-wireframing, contributing to a 20% increase in customer engagement.
Developed customised wedding packages based on customer preferences and budgets, achieving RM20,000 in sales targets at wedding fairs.
Planned and executed wedding-related events with budgets ranging from RM10,000 to RM30,000, balancing client requirements, commercial objectives, and event delivery.
Managed the company website and bilingual social media channels in Mandarin and English to strengthen brand reputation and expand the customer base.
Developed and executed marketing campaigns involving contests, television and magazine features, and wedding fairs. These initiatives increased the customer base by 30% and grew profits by 20%.
MSc, International Business with Advanced Business Research
Graduated with Commendation. Dissertation: The impact of social media on the spending behaviour of millennials in Malaysia.
BA (Hons), Event Management and Marketing
Served as Vice Organising Chairperson for a Student Action Club NGO visitation in 2017. Led sponsorship for the Gate to Korea event and contributed to sponsorship activities for the Barefoot Awareness Race.
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