Senior Digital Marketing and SEO Specialist

Led comprehensive digital marketing and SEO development for a medical project in the competitive YMYL sector. Participated in the website redesign, analyzed search demand and competitors, developed SEO architecture for medical specialties, created landing-page structures, and prepared briefs for designers, content specialists, and technical teams.

Optimized service pages, physician profiles, internal linking, technical SEO, expert content, and external backlinks. Improved AI Search visibility, generating 269 AI Search mentions and 169 Google AI Overview appearances; increased organic keywords to 488 and referring domains to 345 while achieving top 1-3 rankings for commercial medical queries.

Delivered comprehensive SEO promotion for an educational project. Analyzed website structure and search demand, collected and clustered keywords, developed a new SEO architecture, and created landing pages for educational programs.

Prepared briefs for designers, developers, and copywriters; optimized content, internal linking, and technical SEO; and analyzed performance using GA4 and Google Search Console. Increased organic search to approximately 31% of overall traffic and grew monthly organic sessions to around 1,500.

Led website development and SEO promotion for an international Korean cosmetics manufacturer focused on B2B customers and partners. Managed project delivery from initial structure and concept through launch, coordinating developers, designers, copywriters, and PPC specialists.

Developed SEO architecture, semantic core, page and content briefs, AI-assisted content outlines, backlink acquisition plans, and technical specifications for structured data, multilingual configuration, and indexability. Monitored quality, traffic, rankings, implementation outcomes, and client reporting.

Performed a comprehensive SEO audit and delivered on-page and off-page optimization for the website. Developed the semantic core and site structure, prepared technical briefs, optimized meta tags and headings, supported article publishing, organized internal linking, and resolved indexation issues.

Built and monitored a quality backlink profile through manual outreach and link marketplaces. Produced weekly and monthly analytics reports using Google Analytics, Google Search Console, Spyserp, and Ahrefs covering traffic, user behavior, rankings, backlinks, and anchor-text distribution.

Prepared a cryptocurrency and fiat currency exchange startup for launch, working with client-side IT specialists and a designer. Conducted competitor research across Ukraine and selected CIS markets and developed a broad keyword strategy for exchange users and businesses listing offers on the platform.

Created website architecture, meta tags, content plans, and developer specifications for automated metadata, structured data, multilingual functionality, robots.txt, sitemap generation, Core Web Vitals, image optimization, and URL rules. Configured goal tracking in Google Tag Manager and used GPT-4 for FAQ and blog research.

Promoted an e-commerce website in search engines through keyword research, filter and tag structure development, on-page and off-page optimization, content management, and technical specifications for developers. Managed copywriter briefs, content review, publication, and collaboration with development and content teams.

Conducted competitor, behavioral, usability, thematic-content, SEO, and backlink analyses. Used traffic and seasonality research to make recommendations on product assortment, site structure, and marketing improvements.

Managed SEO for a provider of virtual cloud services, SSL certificates, and hosting. Audited the website against more than 100 factors, prepared developer specifications, developed semantic cores, optimized metadata and content, managed internal linking, and monitored indexation, robots.txt, and sitemaps.

Built external backlink strategies through PR content, manual prospecting, marketplace placements, anchor-text planning, and profile monitoring. Used Google Analytics and Yandex Metrica to track traffic, rankings, user behavior, and backlinks, maintaining top-10 positions for important high-volume queries.

Completed higher education studies in International Economics in Zaporizhzhia.