Digital Content Specialist & ITV Royal Caribbean Group
Led cross-functional international teams and remote creative partners across multiple time zones, streamlining high-volume ad variations and campaign deployment for global brands including Avon, Harley-Davidson, and Tiffany & Co.
Owned the end-to-end post-production lifecycle and analyzed CTR, CPA, hook rate, and hold rate to support brand and performance compliance. Engineered digital editing pipelines and integrated AI automation tools, reducing turnaround time for high-volume performance assets by 25%.
Partnered with Paid Media, Product, Lifecycle, and Data teams to develop structured creative testing programs across multiple funnel stages.