Senior Product Manager | Growth & Monetization

Led growth and monetization for AI video editing and AI long-form fiction applications. Improved AI video editing monthly revenue by 30%, increased T0 conversion from 3% to 5%, and scaled daily advertising spend from RMB 30,000 to RMB 100,000.

Established event tracking across user behavior, app state, version, and acquisition channels. Optimized channel-specific onboarding, paywalls, payment strategies, pricing, and product funnels, increasing payment initiation by 60%.

For the AI fiction app, improved domestic LTV-30 payback from 0.8 to 1.1 and increased overseas T0 ROI from 0.15 to 0.31. Led overseas iOS launch preparation including positioning, App Store compliance, native payments, Adjust attribution, network isolation, creative optimization, and localized subscription pricing; reduced CPI from USD 19 to USD 5.

Co-founded and led product commercialization for an AI video explainer app that generated more than RMB 3 million in annual IAP revenue. Achieved T0 ROI of 1.15, increased conversion from 2% to 6.5%, and reduced refund rates from 3.5% to below 2%.

Co-led market and business-model evaluation, selected the product direction, and drove launch execution. Used funnel analysis and user research to improve membership-page conversion, trial experiences, benefits, and monetization communication.

Led acquisition creative testing across opening hooks, watch time, and creator formats, establishing repeatable creative guidelines. Also built commercialization for an avatar camera subscription app, generating RMB 300,000 in IAP revenue and improving activation-to-subscription conversion from 3% to approximately 10%.

Led e-commerce mystery-box monetization initiatives supporting annualized GMV of RMB 140 million. Improved T0 ROI by 40%, increased ARPU sixfold, increased in-app payment rate ninefold, tripled off-site conversion, and substantially reduced complaints and refunds.

Optimized H5 acquisition landing pages, app conversion paths, low-price conversion strategies, post-purchase flows, category selection, staged payments, coupons, and re-draw mechanics. Increased ARPU from RMB 19.9 to RMB 99 for high-performing categories.

Managed IAA monetization for utility applications generating more than RMB 20 million in annual revenue. Built advertising and acquisition analytics capabilities, user-value segmentation, creative-level ROI reporting, and ad waterfall and placement management across a portfolio of 18 applications.

Led the 0-to-1 development of an anti-fraud review system.

Unified review standards and workflows across departments, reducing approval time by 30%.

Worked on Java backend development and built foundational engineering expertise.

Applied technical knowledge to assess product-solution feasibility and collaborate effectively with engineering teams.

Bachelor of Engineering in Software Engineering.