https://www.linkedin.com/in/elena-conti-product-designer/

Only designer at a retail tech company building electronic shelf labels, in-store hardware and SaaS. Worked with the Product Owner, Product Manager and engineering on a platform of web apps, mobile apps and connected hardware, from research to release.

Redesigned the native mobile app for Android and iOS after field research with store operators: linking went from 5 steps to 2 scans, link time fell 75% on pilot clients, and every client who installed it retired the legacy apps.
Rebuilt client onboarding from a service blueprint based on client interviews and observation of support and sales teams: new clients created their accounts and stores on their own in under 1 hour, against about 2 weeks of assisted onboarding (internal estimate).
Built the company-wide Design System from scratch, synced with Storybook: 52% fewer component tickets and 45% less development time (team estimate).
Introduced the HEART framework and early rapid prototyping in Figma to measure the design work and ease handover.

Company-wide digital role at an office supplies and workplace safety distributor, reporting to the CEO and the President. Responsible for the B2C e-commerce and the B2B eProcurement portal, from discovery to launch.

Managed a team of 7 across B2B, B2C and internal platforms. Designed the eProcurement portal and the e-commerce platform with one information architecture and shared components.
Owned the e-commerce channel: budget, revenue and margin targets, supplier negotiation and promotions, with a weekly seat on the management committee. Revenue grew from about 5M to 8M euros between 2021 and 2023.
Settled a branding question with data: a survey of about 150 customers and Google Analytics showed 56% of visitors typed the old name. Led the return to it in July 2022; sales recovered in about 2 months, then grew.
Ran user tests and A/B tests with a consulting agency to settle category names, which led to category revenue growth. Ran QA for the go-live, with test scenarios on Trello and bugs clustered by severity.
Designed the sales agents’ area on SharePoint Online after a survey of the sales network: about 30% fewer direct contacts to business unit staff.
Proposed a printed safety guide with the head of new markets; its products accounted for 60% of company growth in 2022-2023.

Support the instructor in the UX Design course: attend lectures and workshops, gave lectures, and correct student assignments.

Digital agency with long-term client accounts in e-commerce, digital rights management and financial services. UX owner and lead on client projects, from requirements to validated prototypes ready for development.

UX owner of a national grocery cooperative’s e-commerce over 4 years: research, information architecture, purchase flows and loyalty logic, with 800+ prototype boards in Axure and Adobe XD. The site met the client’s conversion KPIs.
Found a segment the brief had not considered, institutional buyers placing recurring bulk orders, and designed an automatic reorder feature. Within 2 months they became the highest-spending cluster and average order value rose.
UX lead on 6 portals for the Italian authors’ rights society. Gathered requirements after client progress meetings, defined scope with the project manager and functional analyst, and built prototypes the client validated before development.
Counter requests fell 15% after the first portal, a further 18% with the next, and 40% over 18 months for private parties and deposits (client data).
Ran workshops with clients on collaborative boards, from clustering ideas to agreed objectives, plus interviews, card sorting and guerrilla testing. Ran acceptance testing on the releases.
Started monthly cross-team workshops connecting customer service with the design team, and facilitated the first sessions.

Designed and built front-end interfaces for a telecom operator’s public portal and restricted areas, responsive and cross-browser, within enterprise CMS constraints.