Senior Data Analyst and Data Engineering Expert

Delivered a customer insights dashboarding engagement for a finance enterprise client in Germany focused on cryptocurrencies.

Extracted and prepared data in Google BigQuery, developed ETL pipelines, and created visualizations in Looker Studio. Worked in an iterative feedback loop with business and technical stakeholders in English and German.

Worked on first-party data activation for a retail enterprise client in Ingolstadt. Designed data acquisition processes, data engineering logic, and ETL workflows using Google BigQuery.

Built a Python API for sending collected data to external providers including Google and Meta. Developed JavaScript and TypeScript tag management solutions, tracking concepts, JSON structures, and YAML-based CI/CD pipelines; also delivered Tableau and Looker Studio reporting. Supported a pharmaceutical enterprise client in Munich with tracking concepts, Google Tag Manager, and Looker Studio data blending.

Assessed and documented development needs as a technical product owner and senior data analyst. Supported a data warehouse initiative by identifying data sources, interviewing stakeholders, creating a data catalog, and planning the target warehouse.

Managed tag management and dashboarding work for dedicated customers using Google technologies. Led AI-related projects involving chat-based product recommendations, automated video-meeting notes, and feature engineering, while gaining experience with Kubernetes, Docker, AWS Lambda, EC2, and DynamoDB.

Owned the conceptual development of an in-house tracking solution for the Consumer Web domain. Built and analyzed customer journeys in Google BigQuery and delivered ad hoc analysis and reporting for product and business questions.

Integrated tracking and UX-related systems through tag management, provided consultancy and debugging support to multiple teams, and defined tracking concepts. Coached and onboarded approximately eight team members and led hiring activities for Data Analysts and Data Scientists.

Owned the conceptual side of the in-house Consumer Web tracking solution and analyzed customer journeys using Google BigQuery. Produced ad hoc analysis and reporting to answer business questions and improve insights.

Created specifications for frontend engineers implementing the tracking solution. Integrated additional sales-line and UX systems through tag management and provided cross-team support for reporting, issue debugging, and tracking concept definition.

Owned tagging and tracking solutions across the marketplace and performed ad hoc analysis from multiple data sources to improve customer insight and business visibility. Led technical marketing projects in close collaboration with developers.

Coached team members and built Domo dashboards using data connectors and Beast Mode. Developed profitability calculations at product level using DataFlows and SFTP data, later migrating the solution to T-SQL to combine cost and revenue information.

Led CRM and data hub taskforce activities, including integration of marketing channels into the Tealium marketing automation platform. Managed technical marketing projects, tracking improvements, and additional tracking-pixel integrations with development teams.

Monitored newsletter performance and related KPIs, supported and coached team members, and administered Tripolis and Emarsys ESP platforms. Built Domo dashboards using data connectors, Magic ETLs, Beast Mode, and T-SQL data warehouse preparation.

Explored new data sources to improve email personalization and customer targeting capabilities. Developed procedures supporting data-driven marketing activities and created management reports using Microsoft SQL Server.

Collaborated with development teams on CRM features and functionality. Managed Tripolis and Emarsys ESP systems, worked with technical support to improve platform capabilities, and coached newly onboarded team members.

Identified business needs and translated them into project priorities and delivery activities.

Coordinated project team members and monitored budget, scope, and schedule throughout project execution.

Managed software development projects for public-sector stakeholders, including the Educational Authority and Ministry of Human Capacities. Gathered business requirements, organized client consultations, managed resources, and coordinated project teams.

Monitored delivery, cooperated with internal departments, reported progress to management, and closed projects. Also mentored new colleagues and supported structured project execution.

Performed database management and reporting using Oracle SQL.

Coordinated and tracked operational tasks while maintaining contact with official organizations and external partners.

Provided interim management support for Educatio Public Service Non-profit LLC. Supported project activities through interview documentation, demand analysis, concept development, and client communication.

Prepared functional specifications, user manuals, test plans, project schedules, and other delivery documentation for software development initiatives.

Master's education in management and leadership with a specialization in business consulting.

Qualified engineer informatics degree with a specialization in telecommunications.