Performance Marketing Manager

Managed paid social activity for Project Management Institute, Deckers JP, and Colibri accounts across sectors including mortgage, banking, and education. Executed full-funnel LinkedIn and Meta strategies spanning top-, middle-, and bottom-of-funnel stages to generate leads and conversions.

Managed more than 170 campaigns, improving CTR by 18–25%, reducing CPA by approximately 20%, and increasing conversion rates by 15–20% through funnel structuring and landing-page alignment. Led creative, messaging, audience, and UGC A/B testing; supported Reddit Ads exploration; and owned team management, executive training, and campaign QA.

Managed paid social campaigns for StriVectin, Dorothee Schumacher, and Floris Van Bommel. Owned end-to-end campaign execution, reporting, optimization, and quality assurance.

Improved ROAS by 25% and reduced CAC by approximately 22% through continuous optimization. Led UGC, influencer, and messaging-hook testing for StriVectin, increasing CTR by more than 28%, while developing scalable creative frameworks and structured QA processes.

Managed performance media campaigns for MX Player, Pantaloons, and Birla Estate across Google Ads search and Meta paid social, with additional exposure to Bing Ads. Executed prospecting and remarketing strategies to increase traffic, engagement, and conversions.

Improved CTR by approximately 15% and reduced CPC by approximately 18% through keyword, audience, and creative optimization. Built and scaled remarketing funnels that increased conversions by more than 20%, managed budgets for ROI, reported performance insights, and mentored junior executives.

Analyzed campaign data to identify optimization opportunities and improve campaign performance. Built reports and delivered actionable insights to support revenue growth and engagement.

Collaborated with internal teams to refine targeting and campaign strategy. Mentored junior analysts and maintained quality control for deliverables.

Conducted keyword research, A/B testing, and performance analysis for global clients including Forbes, Microsoft Network, and eBay. Generated data-driven insights to support campaign performance and revenue growth.

Improved CTR and campaign efficiency through ongoing optimization. Supported analysis and testing activities across client campaigns.

Completed a Post Graduate Diploma in Management.

Completed a Bachelor of Mass Media degree.