Digital Marketing Manager

I scaled KelasHR monthly revenue from IDR 0 to IDR 500 million by designing and executing a full-funnel Meta Ads and WhatsApp community CRM strategy. I managed an average monthly Meta Ads budget of IDR 100 million across Facebook and Instagram and consistently achieved 3–5x ROAS through A/B testing and audience optimization.

I lead a seven-person marketing team across ads, content, and CRM, aligning execution with organizational revenue targets. I also architect WhatsApp Group CRM workflows, develop WordPress landing pages, optimize campaign copy and layouts, and oversee ad accounts, pixel configurations, CRM systems, and other martech assets.

I advise more than 10 SME clients on end-to-end digital marketing strategy, including Meta Ads setup, WhatsApp community growth, and content funnel design.

I develop promotional content and campaign materials for online platforms, improve engagement and brand visibility, and diagnose underperforming campaigns. My optimization work addresses targeting, creative performance, and budget allocation inefficiencies.

I managed a WhatsApp Group-based reseller community, coordinating product updates, communications, and promotional campaigns to improve channel sales performance. I also executed Facebook Ads campaigns from briefing through optimization, refining targeting and creatives to maximize ROI.

I launched WordPress landing pages for product promotions and wrote conversion-focused copy aligned with paid traffic strategies. In addition, I resolved customer complaints across digital channels to maintain service quality and brand reputation.