Senior Account Manager and Sales Team Lead

I manage the MemorialCare account, a California healthcare system with four hospitals, two medical groups, and more than 200 care locations. I serve as the product owner for the Salesforce CRM used by sales, business development, and marketing teams, while building senior executive relationships and presenting ICT and Salesforce solutions.

I lead a four-person outbound sales team targeting US hospitals and healthcare organizations. I own cold calling, email and LinkedIn outreach, scripts, schedules, rep performance, pipeline forecasting, KPI tracking, and Salesforce workflows.

I have delivered Salesforce enhancements including EPIC EMR integrations, web-to-lead API workflows, UTM attribution, duplicate checks, routing rules, territory mapping, Einstein lead scoring, predictive forecasting, role-based dashboards, and Marketing Cloud journeys. I also led churn analysis, retention recommendations, user training, and SEO/GEO growth initiatives for a Salesforce consultancy brand.

I manage a portfolio of seven international clients, primarily digital marketing agencies and SaaS companies, with annual account revenue ranging from EUR 20K to EUR 450K. I own executive relationships, long-term contract negotiations, retention, expansion, account reporting, capacity planning, utilization tracking, and risk mitigation.

I retained the largest EUR 130K annual account for more than five years and expanded an SEO client from an initial discounted engagement to a doubled package. I translate client goals into requirements, MVP scopes, phased releases, and clear delivery plans.

I built and led delivery teams from zero to more than 20 engineers, running up to four client projects in parallel using Scrum. I also built LLM-driven research, outreach, and follow-up automations with n8n, Make, and Zapier.

I managed three telecom operator accounts in parallel, each worth more than EUR 1 million annually, and generated EUR 3.8 million in annual billing from my own telecom division accounts in my final year. I was also account manager for Tele2, one of the company's largest clients, across Western Europe.

I led a seven-person sales team selling ICT services in the United States and Europe. I owned sales KPIs, bonus plans, outbound outreach processes, pipeline performance, and reporting to senior management.

I expanded account offerings through MVNO/MVNE BSS, VAS, BI, Order Management, and Product Catalogue solutions. I closed five device-manufacturer partnership deals, acted as product owner for Microsoft Dynamics CRM, and helped take the CrystalQube customer experience platform from concept to market.

I coordinated the Stockholm sales team with the production team in Macedonia to ensure that sold solutions aligned with delivery capacity and technical feasibility.

I owned business development and sales strategy, generated new sales opportunities, and recruited IT staff to support delivery.

I advised a startup on organizational structure, corporate strategy, marketing strategy, and sales strategy.

I helped shape practical business foundations intended to support market positioning and commercial growth.

I supported planning, cost estimation, and resource optimization for the ACE project on liquids packing lines.

I contributed analytical and IT-focused support within a manufacturing operations environment.

I worked on understanding client requirements and preparing solution specifications for software development work.

This role provided early experience connecting client needs with technical solution design.

I supported fundraising, workshop organization, and promotional activities for EESTEC at the Faculty of Electrical Engineering and Information Technologies.

I developed practical experience in resource coordination, event support, and stakeholder communication.

Diploma engineering studies in electronics and telecommunications engineering.