I am a Digital Marketing Specialist with hands-on experience in social media management, paid advertising, content planning, and performance tracking.
I manage Google Search and Display advertising campaigns for e-commerce clients, working with a monthly advertising budget of approximately $900.
I optimize keywords and campaign performance to reduce cost per click. My campaign work has generated more than 500 leads per month for clients.
I managed Facebook, Instagram, and LinkedIn accounts with a combined audience of more than 50,000 followers.
I created and scheduled content calendars that increased engagement by 35%. I also ran paid advertising campaigns that achieved an average ROAS of 3.5x.
I assisted with managing Facebook and Instagram pages for three local brands. I created weekly social media content and supported basic performance monitoring.
I also supported Google Ads campaign setup and conducted basic keyword research for digital advertising activities.
BSS, Economics
Currently pursuing a Bachelor of Social Science degree in Economics.
HSC
Completed Higher Secondary Certificate education.
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