Marketing & Communication Manager | AI Trainer

I own the end-to-end content lifecycle for paid and organic marketing campaigns, including platform-specific advertising creative and copy for Meta, Google Search, and Google Demand Gen. I structure EDM launch, nurture, and reminder cycles as well as SMS communications to capture and nurture prospective leads.

I develop organic content strategies across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Zalo OA. My work includes content pillars, editorial calendars, landing-page hierarchy, CTA optimization, user-journey mapping, CRM lead qualification, pipeline tracking, and nurture sequencing in HubSpot.

I analyze cross-channel performance, manage PR placements and display advertising, conduct immigration and EB-5 market intelligence research, and oversee seminars, advisory sessions, and Zoom webinars. I improved campaign CTR by approximately 25% to 27%, increased landing-page lead generation by 30%, and generated over 50% more direct leads through seminars and offline events.

I designed and executed multi-platform growth strategies for company sub-brands across Southeast Asian markets, adapting messaging and content to local market needs rather than using a single regional campaign.

I created content marketing calendars aligned with brand identity, audience personas, and seasonal objectives. I managed organic communication strategy for iindie across TikTok, Facebook, Instagram, and YouTube, including content pillars, editorial calendars, and platform-specific formats.

I sourced and evaluated KOLs and KOCs based on audience fit and engagement quality, and produced product content for Shopee, Lazada, packaging, stickers, and other physical placements. I supported the launch of iindie booths in four distributor showrooms across Vietnam, Thailand, and Malaysia.

I led a three-member content team and oversaw full-funnel content strategy, production, and performance optimization across paid media, organic channels, EDMs, SMS, and SEO. My focus was on lead generation, lead quality, audience engagement, and institutional credibility.

I planned monthly and annual content strategies, structured landing-page content flows for core service pages, and developed content hierarchy, editorial messaging, and CTA placement to guide user journeys. I also coordinated educational seminars and information sessions.

I conducted market and competitor research and tracked content KPIs through social media analytics dashboards to create data-backed optimization plans for reach, engagement, and conversion.

I designed and executed an influencer marketing strategy supporting Casetify's expansion into the Vietnam market. I managed KOL and KOC mapping, talent briefing, and campaign coordination.

I analyzed engagement and conversion metrics to prepare post-campaign performance reports. I used campaign insights to provide iterative, data-driven recommendations for future influencer activity.

I led end-to-end brand marketing strategy for the debut iindie acoustic guitar product line. I defined brand positioning, voice, and content pillars to establish a distinctive presence in the Vietnam acoustic guitar market.

I developed multi-platform communication across Facebook, Instagram, the website, and POSM. I conducted consumer behavior research and social trend analysis to inform marketing direction and designed the webpage content architecture, user flow, and editorial hierarchy.

I collaborated with creative teams on brand films, lookbooks, and digital assets that strengthened brand narrative, awareness, and audience connection.

I produced bilingual Vietnamese and English editorial articles, detailed project reviews, and educational content for Web3 and Metaverse platforms.

I researched NFT and Metaverse market trends to support content accuracy, audience engagement, and community growth. I also managed online community engagement across Telegram, Twitter, and Facebook to improve brand presence and user retention.

I managed daily internal processes for the Quantitative team and supported market research projects through survey data review, insight research, and summary preparation.

I drafted and reviewed commercial contracts, prepared presentations for meetings and seminars, and supported customer proposal development.

Completed a bachelor's degree in Legal English.

Currently pursuing a Master of Business Administration degree.