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Marta Damasiewicz
Marta Damasiewicz

Head of Marketing

Open to offers · Member since 4 Nov 2026
Location
Poland
Desired salary
Unspecified
Work preference
Remote Only / Full Time
Experience level
Senior

About

Professional summary

I am a marketing leader with more than 12 years of experience across B2B SaaS, fintech, consumer technology, and growth agencies. I combine strategic marketing leadership with hands-on execution across positioning, go-to-market strategy, product marketing, and full-funnel growth.

I lead acquisition, activation, retention, lifecycle, and content initiatives in close partnership with founders, Product, Design, Engineering, and external agencies. My work is grounded in customer insights, ICP definition, positioning, messaging, pricing, packaging, and conversion optimization.

In my current role as Head of Marketing at BugBug, I own marketing strategy and execution for a PLG B2B SaaS product. I have scaled new-user acquisition, organic search visibility, active paying customers, and AI-referred conversion while building the brand and content engine.

I am experienced in SEO, AI search optimization, paid acquisition, marketing analytics, experimentation, onboarding, and lifecycle marketing. I use data and structured testing to improve user journeys, activation, feature adoption, and business outcomes.

I have built and led cross-functional teams, managed content writers, developers, designers, analysts, and agencies, and introduced AI-powered workflows for outreach, reporting, and content creation. I enjoy translating complex product value into clear customer-facing narratives and scalable growth programs.

I am based in the EU and work remotely. I am fluent in English and a native Polish speaker.

Skills

33 capabilities
A B TestingActivationB2B SaaS MarketingBrand StrategyContent MarketingConversion Rate OptimizationCustomer InsightsDemand GenerationExperimentationFunnel OptimizationGo To Market StrategyGoogle AdsGrowth MarketingLifecycle MarketingLinkedIn AdsMarketing AnalyticsMarketing OperationsMarketing StrategyMessagingMicrosoft AdsOnboardingPackagingPaid AcquisitionPerformance MarketingPositioningPricing StrategyProduct Led GrowthProduct MarketingRetentionSEOTeam LeadershipUser AcquisitionWeb Analytics

Tech stack & tools

Working toolkit

Design

CanvaFigma

Experience

Career history

Head of Marketing BugBug

I own marketing strategy and execution across acquisition, activation, and retention for a B2B SaaS no-code test automation product. I report to the CEO, partner with Product on roadmap priorities, lead a team of three including two content writers and a frontend developer, and manage external agencies.

I grew new-user signups from 600 to 1,600 per month and increased monthly organic clicks from 620 to 17,400. I built the brand presence and content engine, lead repositioning, ICP definition, messaging, and homepage A/B testing, and launched SEO and AI-search visibility tracking and optimization.

I redesigned onboarding and the product tour, increasing user activation from 3% to 5%, and led two pricing and packaging overhauls. I also run paid acquisition across Google, LinkedIn, Reddit, Bing, and paid listicles, while introducing AI-powered workflows for outreach, reporting, and content creation.

Product Marketing Manager Testportal

Defined and launched the go-to-market strategy for the global ed-tech market for a B2B SaaS online assessment platform.

Led product and lifecycle marketing focused on activation and retention, creating value propositions for key user segments. Designed onboarding flows and conversion improvements across key user journeys, partnering with Product to drive feature adoption.

Established the content marketing process from scratch and managed the content writer.

UX & Conversion Rate Optimization Expert UBS

Worked on UX, activation, and conversion-rate improvements across mobile and desktop banking products and websites in multiple markets.

Co-created the first experimentation framework for the Swiss core market in collaboration with Design, Product, and Engineering teams.

Growth Hacker Opera

Led the design and launch of the new global Opera.com website.

Established experimentation and CRO practices to improve key acquisition and activation journeys. Led a cross-functional growth team of four, including an analyst, builder, designer, and content writer.

Growth Consultant Ladder.io

Developed and executed full-funnel growth strategies for B2B and B2C clients, including Monzo Bank, Booking.com for Business, and Singularity University.

Ran multichannel A/B tests for early-stage and scaling products to improve acquisition, activation, and conversion performance.

Education

Learning history

University of Wrocław

MA, Communication & Branding

University of Economics

BA, International Business & Economics

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