I am a senior brand and marketing professional with more than 15 years of experience in brand development, product strategy, portfolio management, and go-to-market execution. My background spans beauty, fashion, outdoor retail, medical B2B, advertising, and media industries.
I lead brand and portfolio initiatives from initial concept through market rollout. I am experienced in product launches, market entry, positioning, value proposition development, naming, product architecture, assortment planning, and communication strategy.
I use market, competitor, consumer, category, and trend analysis to support strategic decisions and identify growth opportunities. I also work with pricing, sales forecasting, budget planning, and commercial support activities.
I collaborate closely with product, design, content, sales, manufacturing, distribution, and marketing teams. I prepare briefs, coordinate cross-functional execution, and ensure that launches and brand communications are aligned with business objectives.
I have managed distributor, supplier, showroom, client, and partner relationships, including negotiations and business development initiatives. I am motivated by building strong brands, developing relevant product portfolios, and bringing effective marketing strategies to market.
Lead brand and portfolio initiatives for the nail category, supporting portfolio growth and promotional activities.
Plan and coordinate new product launches from concept through rollout. Conduct market, competitor, category, and trend analysis; develop product names, concepts, line structures, positioning, value propositions, and key messages; and prepare briefs for product, design, content, sales, and related teams.
Developed brand strategy and supported portfolio growth within the outdoor and retail sector. Managed seasonal collections and new product launches.
Conducted market, competitor, consumer, and trend analysis. Developed positioning, value propositions, and communication direction while coordinating launches with product, sales, design, and marketing teams and managing distributor and partner relationships.
Managed new product launches and market-entry activities in Ukraine for a medical B2B business. Conducted market research, trend analysis, and competitive analysis.
Developed pricing strategy, sales forecasts, and budget plans. Created integrated multi-channel marketing campaigns and coordinated participation in exhibitions and professional events.
Supported the launch and early-stage development of a fashion brand. Developed assortment strategy and brand positioning to support market growth.
Managed relationships with manufacturers, showrooms, and partners. Negotiated with suppliers and distributors and contributed to brand development and market expansion.
Managed marketing projects and advertising campaigns in the advertising and media sector. Coordinated marketing and promotional activities across stakeholders.
Built and maintained relationships with clients, partners, and suppliers. Supported partnerships, account activities, and business negotiations.
Professional Diploma, Marketing
Professional Diploma in Marketing.
Marketing Degree, Marketing
Degree in Marketing.
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