I am a sales and business development professional with more than 20 years of experience in the FMCG sector. My background spans food, beverages, wholesale, retail, and Ho.Re.Ca. channels across Greece.
I specialize in sales management, commercial planning, B2B network development, and customer portfolio growth. I build and maintain long-term relationships with wholesalers, distributors, retail chains, strategic accounts, and commercial partners.
I have extensive experience in negotiating commercial agreements, implementing pricing policies and commercial terms, and monitoring sales targets and KPIs. I use structured reporting and performance analysis to support sustainable sales growth.
I have managed sales teams and territories, coordinated promotional activities, and supported product launches. My approach combines field execution, partner management, and a strong focus on customer needs.
I also bring experience in trade marketing, key account management, logistics coordination, warehouse operations, and distribution processes. This operational understanding helps me align commercial activities with supply and delivery requirements.
I am proficient with CRM and ERP systems, Microsoft Office applications, Excel reporting, and presentations. I hold postgraduate qualifications in management, marketing, tourism, and agricultural economics, complemented by professional training in sales, e-commerce, digital marketing, finance, AI, and remote work.
Developed and managed a network of wholesalers, distributors, and commercial partners in Greece.
Led sales team development and performance monitoring, including target management. Negotiated and implemented agreements with national retail chains and wholesalers.
Supported export partnerships and represented the company commercially at ANUGA 2025.
Managed commercial activities across Northern Greece, developing wholesale, retail, and Ho.Re.Ca. networks.
Established new partnerships and negotiated commercial agreements with corporate groups, wholesalers, and strategic accounts.
Monitored sales performance and implemented the agreed commercial policy across the territory.
Developed the customer portfolio and expanded distribution in organised and traditional retail channels.
Prepared monthly and annual sales reports and monitored commercial targets.
Strengthened product presence through new partnerships and support for product launches.
Handled sales activities, order taking, and customer portfolio management across Serres Prefecture.
Monitored deliveries and provided daily support to points of sale to maintain customer service and product availability.
Developed market share and expanded the customer portfolio through systematic point-of-sale coverage.
Managed merchandising activities and monitored compliance with schedules, prices, and discount rates.
Organised internal production and warehouse flows, including goods receipt and distribution.
Coordinated warehousing activities and connected commercial operations with product distribution requirements.
Checked product codes and coordinated orders from entry through dispatch.
Managed warehouse operations and coordinated product receipts and customer orders.
MSc, Tourism Business and Organisation Management
MSc in Management of Organisations, Marketing and Tourism.
MSc, Agricultural Economics and Development
Postgraduate studies at the School of Agriculture.
Bachelor's Degree, Marketing and Advertising
Bachelor's degree from the School of Economics and Business Administration.
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