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Saadhvi Bhukya
Saadhvi Bhukya

Product Operations Specialist

Open to offers · Member since 4 Nov 2026
Message
Location
Bengaluru, India
Desired salary
Unspecified
Work preference
Remote Only / Full Time
Experience level
Junior

About

Professional summary

I am a Product Operations professional with experience improving merchant activation, retention, and customer sentiment in high-scale fintech environments. I use structured analysis, merchant research, and cross-functional execution to translate operational problems into measurable product and business outcomes.

In my current role at PhonePe, I work on merchant business initiatives spanning onboarding, churn reduction, payment-method retention, and NPS. I have helped improve merchant activation through priority field-operations dispatch and built scalable intervention concepts that reduce dependency on manual processes.

I am experienced in writing PRDs, designing retention frameworks, segmenting user cohorts, and creating targeted offers based on transaction behavior. My work has supported retention improvements across millions of merchants while balancing commercial considerations such as MDR and cost per retention.

I also bring strong customer insight and stakeholder-management capabilities. I have led qualitative research across merchant journeys, used findings to guide product decisions, and improved relationship NPS through more precise product-level measurement and targeted interventions.

Alongside product operations, I have experience in startup outreach, founder-led content, ecosystem building, and event leadership. I enjoy working at the intersection of analytics, operations, customer experience, and product strategy.

My analytical toolkit includes SQL, Excel, and Qlik Sense. I am seeking opportunities where I can continue building scalable, data-informed product operations and customer-retention programs.

Skills

18 capabilities
Bot DesignBrand ContentBusiness AnalyticsCustomer ExperienceCustomer RetentionCustomer SegmentationentrepreneurshipMicrosoft ExcelOutreachPartnership DevelopmentPricing StrategyProduct OperationsQualitative ResearchRelationship ManagementRetention StrategySocial Media MarketingSQLStakeholder Management

Tech stack & tools

Working toolkit

Development

LinkedIn

Experience

Career history

Product Operations, Merchant Business PhonePe

I manage merchant-business product operations initiatives focused on activation, churn reduction, payment-method retention, and merchant experience. I established priority field-operations dispatch for merchants with active MHD tickets, helping increase activation from 21% to 28% and reduce early-stage churn.

I scoped and authored PRDs for merchant-benefit pages, payment-method awareness videos, and re-enablement nudges for RuPay credit-card retention. I extended a TPV-segmented retention framework across Wallet and Credit Line journeys.

I redesigned relationship-NPS measurement and delivered insight-led interventions across 26 million merchants, increasing Relationship NPS from 32 to 43.6. I also own Lending NPS segmentation and qualitative research across devices, settlements, and lending journeys to identify friction points and inform product decisions.

Product Operations Intern, Merchant Business PhonePe

I analyzed 30-, 60-, and 90-day TPV behavior before and after payment-method re-enablement for more than one million merchants. The analysis identified behavioral cohorts that informed a tiered RuPay credit-card merchant retention strategy.

I designed TPV-segmented offer architecture for L1 and L2 bot flows, balancing MDR pricing against cost per retention. High-TPV merchants received progressively reduced MDR offers, while low-TPV offers were surfaced at L2 to control costs.

The intervention improved merchant retention from 22% to 30% across more than one million merchants.

Founder's Office Intern GetSetPop

I led institutional outreach to more than 100 colleges, including IITs and NITs, to drive product trials. The outreach program achieved a 20% conversion rate on trial sign-ups.

I also owned founder-led brand content for LinkedIn and Instagram, supporting product awareness and audience engagement through social media communication.

President Entrepreneurship Cell, NIT

I led TIDE 2.0 in partnership with IIM Calcutta and brought more than 20 Tripura startups into mentorship and investor-visibility programs.

I organized the Carpediem E-Summit for more than 6,000 participants and mentored early-stage student ventures.

Education

Learning history

National Institute of Technology

Bachelor of Science, Mathematics

Bachelor of Science in Mathematics. GPA: 7.2/10.0.

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