UI/UX & Product Design Manager

I lead a UI/UX team across India and China while remaining hands-on with user research, personas, customer journeys, information architecture, usability testing, wireframes, and Figma prototypes. I work with cross-functional business teams to simplify complex challenges into easy-to-use digital experiences.

I design AI-powered enterprise products for HR, finance, procurement, customer data, and SAP-related processes, including Buyer Assistant workflows. I build reusable component libraries and design guidelines, create Power Apps solutions for manual processes, and use Figma AI, MCP, Copilot, VS Code, and GitHub to improve handoffs, QA, and prototyping speed.

I led extensive field UX research across five states to improve the Farmer App experience for varied regional audiences. I introduced localized gamification and daily interactive quizzes that supported engagement among more than 35,000 active users, and designed dynamic product carousels with how-to videos and PIN-code testimonials.

I headed a 35-member creative unit covering digital product experience, brand communications, and video production. I directed TVCs, educational video series, social content, print, OOH campaigns, and multilingual creative production across five regional languages.

I managed multimedia and brand asset creation across global hubs in the US, UK, Japan, Germany, and India for six major publishing brands. I created a centralized digital asset repository that improved cross-functional productivity by 30%.

I developed automated After Effects rendering pipelines that doubled video output capacity, reduced errors by 50%, and enabled delivery of more than 1,200 personalized marketing assets. I also supervised motion graphics, format adaptation, transcription, and localized subtitle workflows.

I led a team of four designers delivering high-priority creative production, motion graphics, digital visual assets, and brand-compliant communications for internal leadership and external client accounts. I maintained strict EY brand standards across corporate events and media channels.

I delivered more than 800 executive video deliverables and interactive motion graphics, designed over 50 corporate brochures, and built 35 executive pitch presentations supporting senior partner client acquisitions. I also established an in-house video studio that produced broadcast-ready content for CNBC media features.

I conceptualized brand identities, digital marketing assets, and integrated print campaigns for retail clients.

I supported visual communication and campaign development through creative concepts, branded collateral, and marketing design execution.

I created high-fidelity 3D product visualizations, product commercials, and broadcast motion graphics.

I contributed to product-focused visual storytelling through 3D modeling, animation, and commercial creative production.

I designed on-screen graphic packages, channel branding elements, and promotional print collateral.

I supported broadcast and promotional design requirements with consistent visual assets and branded communication materials.

I modeled and textured architectural environments, digital assets, and 3D animations.

I created visualization assets that supported architectural presentation and animation production workflows.