Pricing Analyst & Commercial Intelligence Specialist Astro Group (Beauty Now, Gliivo, Astroliving)
Reconciled gross-to-net revenue across three brands and more than 600 SKUs from WooCommerce API and ERP systems. Applied deduplication and timestamp controls to achieve parity with the source of record, creating a trusted dataset for revenue and margin analysis and saving approximately four hours per week.
Automated daily WooCommerce API ingestion using Google Apps Script for Data Studio dashboards, enabling daily SKU-level tracking against sales targets. Built channel-level price and margin scenarios supported by Python time-series elasticity models; the resulting dashboards informed pricing and Hot Sale/Cyber catalog decisions, contributing to 26% real revenue growth in Hot Sale 2026 versus 2025.
Designed controlled A/B tests using RFM segmentation for more than 20,000 customers, improving retail-segment repurchase by 7 percentage points versus the control group. Built a daily campaign reporting pipeline with Python, Pandas, NumPy, PyMuPDF, and Excel under RAP methodology, eliminating 15 hours of manual work per week.