Business Development and Growth Leader

Built and scaled a predictable B2B demand-generation engine, creating €1.5M in marketing-sourced pipeline in the first year and €3.1M in the second year. Increased inbound B2B leads by 800% and organic visibility by 2,000%.

Led and developed a marketing team, establishing KPIs and growth objectives. Partnered with sales, product, delivery, and executive stakeholders to align commercial strategy with business goals.

Developed relationships with pharmaceutical and chemical clients to secure references, create joint success stories, and publish case studies. Supported strategic accounts through tailored business cases, presentations, and value propositions while managing the marketing budget based on ROI and pipeline contribution.

Led new business acquisition, revenue growth, and long-term client relationship management. Created and delivered commercial offers and sales presentations, and negotiated client contracts.

Developed upselling and cross-selling strategies to expand client accounts. Coordinated collaboration between development and customer success teams to support client delivery and growth.

Defined the pricing strategy and revenue model, with responsibility for company P&L management and financial planning.

Expanded healthcare and life sciences operations across the UK and US markets. Managed the full end-to-end sales process, from lead generation through contract closure.

Sold healthcare IT products and development services, including HIS, EHR, and telemedicine solutions, to hospitals and medical institutions. Built executive-level relationships and maintained long-term client partnerships.

Supported the FDA certification process for medical products in the United States.