Zoë Peck

Marketing & Brand Strategist

Actively looking · Member since 5 Nov 2026

Message

Location: Irvine, United States

Desired salary: Unspecified

Work preference: Remote Only

Experience level: Senior

About

Professional summary

I am a marketing and brand strategist with more than six years of experience in strategic planning, consumer research, brand positioning, and integrated campaign development.

I translate audience behavior, cultural trends, and market insights into actionable strategies, messaging, and compelling brand narratives. My work connects business objectives with customer needs to strengthen relevance and support measurable growth.

I have led marketing across web, email, content, social media, industry initiatives, and trade shows. I am experienced in aligning marketing execution with sales priorities and collaborating with leadership, operations, creative partners, founders, and cross-functional teams.

I use analytics, KPI reporting, CRM data, and campaign performance dashboards to evaluate results, improve lead quality, and guide optimization. I have worked with HubSpot, Google Analytics, SEMrush, Mailchimp, and a range of web and creative platforms.

As a consultant, I conduct audience, demographic, competitor, and cultural trend research to develop ideal customer profiles, positioning, creative briefs, messaging frameworks, and content strategies. I bring a research-driven perspective informed by my academic background in psychology.

Tech stack & tools

Working toolkit

Collaboration

Notion

Design

Canva

Experience

Career history

Marketing Director Hammerhead Warehouse Systems

Jan 2024 – May 2025

Directed integrated marketing across web, email, content, and industry initiatives, aligning execution with sales priorities and coordinating with leadership, operations, and creative partners.

Drove $4.35 million in marketing-sourced revenue in 2024 through targeted acquisition and retention strategies. Developed performance reporting for website growth, lead generation, and campaign results to guide optimization. Led planning and execution for international industry trade shows, including booth design, budgets, vendors, branded materials, team logistics, lead capture, and follow-up.

Marketing Director Next IT Solutions

Oct 2022 – Jul 2023

Led brand and digital marketing strategy for a B2B technology company in collaboration with executive leadership and cross-functional teams.

Built HubSpot and Google Analytics dashboards to monitor marketing performance, engagement, and lead quality. Developed digital content and secured company coverage in the Orange County Business Journal.

Marketing & Brand Consultant Freelance/Contract

Jan 2020 – Present

Lead strategic planning and brand development for businesses, founders, and personal brands. Translate consumer insights and market opportunities into positioning and integrated marketing strategies.

Conduct audience, demographic, competitor, and cultural trend research to develop ideal customer profiles and identify audience motivations. Create formal creative briefs, campaign concepts, messaging frameworks, and content strategies that connect business objectives with audience needs.

Education

Learning history

Auburn University

May 2020

B.A., Psychology

Bachelor of Arts in Psychology.

University of Kentucky

Dec 2027

M.A., Psychology

Master of Arts in Psychology, expected December 2027.

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

Marketing & Brand Strategist

About

Skills