Waranchaya Watcharatrakarnpong
Waranchaya Watcharatrakarnpong

Marketing & Growth Strategist

Open to offers · Member since 5 Nov 2026
Location
Bangkok, Thailand
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Freelance
Experience level
Senior

About

Professional summary

I am a marketing and growth strategist with nearly seven years of experience in edtech, digital business, and revenue growth. I specialize in building scalable growth systems across paid media, affiliate marketing, sales funnels, product strategy, and brand launches.

I have led multi-brand marketing initiatives at OpenDurian, where I grew an IELTS preparation brand from approximately 21M to 66M THB in annual sales and launched a self-development book brand that grew from around 10M to 33M THB in sales.

I am experienced in performance marketing across Meta and TikTok, including A/B testing, lead generation, margin optimization, paid-social budget management, and creator-led affiliate programs. I built a TikTok affiliate channel from zero to 10M THB in monthly sales in under a year.

I have managed and coached cross-functional teams, including four teams of approximately 16 people and a product team of around six people. I build KPI, target-setting, and forecasting models that connect revenue, margins, advertising spend, and company goals.

Outside my primary roles, I run an online jewelry business and develop content and web tools for small-business owners and solopreneurs. I am Thai-English bilingual and interested in contributing to an international remote team.

Skills

20 capabilities

Tech stack & tools

Working toolkit

Application Hosting

Communications

Design

Development

Experience

Career history

Founder Online jewelry brand & personal projects

I run an online jewelry brand end-to-end, covering branding, social media, product decisions, and customer experience.

I also create Lemon8 content about marketing and Canva for small-business owners, building an audience of 1.3K followers and 18.3K likes and saves. I developed AI-assisted reporting and web-tool prototypes, including a margin dashboard using Shopee, Page365, and Facebook Ads data, as well as pricing and live-data idea-validation tools.

Group Marketing Manager OpenDurian

I built and led a TikTok affiliate team that grew from zero to 10M THB in monthly sales in under a year through English-learning book sales. I also pitched and led launch marketing for a self-development book brand, increasing sales from approximately 10M to 33M THB between 2023 and 2024.

I improved profitability for a Chinese-learning brand by shifting Facebook advertising toward higher-margin products and e-book bundles, reducing ad spend from more than 60% to around 40% of Facebook revenue. I also built an offline book-fair revenue channel from scratch, generating approximately 5–6M THB annually.

I led four teams of around 16 people alongside the CEO and managed a product team of approximately six people during part of the role. I hired, coached, and developed team members, including two who became team heads, while managing monthly advertising budgets of 100K–1M THB.

I created monthly target-setting and KPI models for five to six brands, working backward from margin goals to required sales and advertising spend. I contributed to company-level goal setting, forecasting, and performance planning.

Brand & Marketing Lead OpenDurian

I led marketing for an IELTS preparation brand and grew annual sales from approximately 21M to 66M THB in two years, with a peak month of around 9.6M THB.

I owned Facebook Ads, the primary revenue channel, generating leads for the sales team to close. I designed the sales funnel, content strategy, and product strategy while aligning execution across teams.

English Educator OpenDurian

I created and proofread English-learning content for Thai learners.

I supported educational content quality and helped ensure learning materials were accurate, clear, and appropriate for the target audience.

English Tutor, Content Creator & Translator Freelance

I taught English in one-on-one and group settings for Thai learners.

I created English-learning content and provided translation services.

Education

Learning history

Kasetsart University

Bachelor of Arts, English

Bachelor of Arts in English, Second-Class Honors. GPA: 3.49.

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