I am a results-driven Sales Executive, Customer Service Specialist, and Digital Marketing Analyst with two years of experience in client relationship management, sales generation, customer support, and e-commerce growth.
I currently manage sales operations and prospective client outreach at Metalogix. My work includes qualifying inbound leads, presenting product solutions, negotiating commercial terms, closing deals, and maintaining long-term client relationships.
I have hands-on experience supporting customers across email, phone, and messaging channels. I focus on resolving inquiries and complaints efficiently, improving onboarding processes, and strengthening customer retention through responsive post-purchase support.
I build and optimize e-commerce storefronts using Shopify, including product cataloging, collection setup, navigation architecture, and social channel integrations. I also support service-industry clients with WordPress and Elementor content updates and local SEO improvements.
My digital marketing capabilities include Meta Ads, Advantage+ catalog campaigns, audience targeting, WhatsApp lead generation, Google Ads strategy, product SEO, and Google Business Profile optimization.
Alongside commercial work, I conduct quantitative linguistic research using AntConc. I have developed and analyzed a corpus of literary reviews from Pakistani print media using concordance, collocation, and word-list analysis.
Manage end-to-end sales operations and prospective client outreach within the Sales Department. Qualify inbound leads, present product solutions, negotiate commercial terms, and close deals to support revenue targets.
Maintain ongoing client relationships to promote customer satisfaction, repeat business, and long-term commercial value.
Designed and managed independent Shopify e-commerce storefronts, including product collections, submenus, product cataloging, and social channel integrations.
Executed website content updates and local SEO optimization using WordPress and Elementor for service-industry clients. Created targeted Meta Ads campaigns, including Advantage+ and messaging ads, to generate leads and conversions.
Constructed and compiled A Corpus of Contemporary Literary Reviews from Pakistani Print Media using news archives from 2013 to 2024.
Performed empirical corpus analysis using AntConc, including concordance, collocation, and word-list analysis.
Master of Philosophy (MPhil), Linguistics
Ongoing Master of Philosophy program in Linguistics.
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