Senior B2B Commercial Strategy and Key Account Manager

Led a month-long community program, including four in-store activation events, a charitable donation drive that collected 75 items, and fundraising integration with the American Cancer Society.

Developed and executed a social media content strategy, producing seven short-form videos monthly. Supported 8% month-over-month sales growth for four consecutive months and contributed to the store's highest single-day revenue in three years. Managed and mentored volunteers through hands-on activities and career coaching.

Managed complex B2B commercial research programs across multiple Southeast Asian markets. Developed account-level strategies and presented research findings to senior leadership across geographies.

Analyzed multi-market business trends and competitive data to identify growth opportunities. Delivered actionable recommendations in a high-stakes and ambiguous commercial environment.

Developed a digital go-to-market strategy to launch and scale a customer community platform. Synthesized engagement and adoption data into a three-month execution plan and 12-month strategic roadmap.

Designed an operational governance framework covering roles, processes, metrics, data reliability, and compliance. Created community governance and moderation protocols that supported a 10% increase in brand social media following.

Led cross-functional go-to-market execution by translating commercial and market data into actionable insights. Coordinated operations, finance, logistics, and commercial stakeholders during market volatility.

Drove 4x sales growth and expanded local market presence by 10% through a structured Ecuador market-entry strategy, including opportunity identification, positioning, and rollout management.

Partnered with sales, production, and customer operations teams to develop sales forecasts and end-to-end supply plans. Improved forecast accuracy and reduced cycle time by 80%, creating a process adopted as the organizational standard.

Tracked account-plan progress, conducted performance reviews, and adjusted plans to support revenue targets. Built relationships across operations, finance, logistics, and commercial functions while identifying business opportunities through trend analysis.

Managed B2B distribution and end-user accounts, including nail technicians and salons, across Chile. Developed account strategies and annual plans that generated 50% recurring revenue growth in six months.

Led prospecting, cold-calling, and relationship development for new salon and professional accounts over six years. Managed promotional investments and trade spend, evaluated ROI, and represented the brand at a major industry trade show.

Developed new markets for off-road mining tire products in forestry and port sectors. Conducted market opportunity analysis and demand forecasting for mining-sector applications.

Coordinated with the Japan office to align production schedules with sales forecasts and budget requirements. Evaluated economic and geopolitical factors affecting Chilean and global mining demand to support operational planning.

Led research and analysis for new business development, including onsite assessments at four mining facilities. Coordinated cross-functional and multidisciplinary teams to evaluate strategic opportunities.

Maintained competitive intelligence and delivered cost evaluations and market analysis for strategic positioning. Prepared board-level market updates and translated data insights into recommendations for senior leadership and product strategy.

Forte Foundation Fellow. Participated in the Retail & Luxury Association, Data Analytics Club, Consulting Club, and International Ambassador program. Relevant coursework included Customer Analytics, Data Science for Business, Consumer Behaviour, and Coaching High-Performance Teams.

Major in Management. Syracuse University Abroad Program Scholar.