Lejla Kratina
Lejla Kratina

Product Designer

Open to offers · Member since 5 Nov 2026
Location
Sarajevo, Bosnia and Herzegovina
Desired salary
Confidential
Work preference
Remote Only / Full Time, Part Time, Contract, Freelance
Experience level
Senior

About

Professional summary

I am a Product Designer with 6 years of experience designing SaaS platforms, complex systems, and visual interfaces. I combine a strong background in architecture with end-to-end product design skills, from problem framing and information architecture to polished UI and developer-ready handoff.

I have worked across startups, agencies, and cross-functional teams in healthtech, 3D SaaS, legal technology, CRM, BRM, and data visualization. My approach focuses on making complex workflows clearer, more efficient, and easier for people to use.

I have designed two zero-to-one SaaS products, MyCollection and Obsphera, from early concepts through V1. I have also improved legal-document review workflows, reducing review time by 40% through structured data interfaces, filtering, and clause-level navigation.

I create scalable design systems, user flows, prototypes, responsive interfaces, and data visualizations. I also use AI-assisted workflows to improve design efficiency and support better product experiences.

My work has contributed to products used by millions of users and organizations, including Harvard, Pearson, and The New York Times. I am especially interested in product design opportunities involving SaaS, healthcare, AI-enabled products, complex information, and visual systems.

Notice period: 2 weeks

Skills

24 capabilities

Tech stack & tools

Working toolkit

Experience

Career history

Independent Product Designer studio switch

I design healthcare mobile applications for Peau.ai and Prof Dr Steinkraus, two brands built on a shared core AI face-scan product. I tailor the product experience and visual positioning to the distinct needs of each market segment.

I own end-to-end design for key mobile features including dashboards, reports, and routines. I redesigned onboarding to improve time-to-value and early activation, and led the design of AI face-scan flows and Pro upgrade screens to support scan usability and subscription conversion.

Product Designer OVRLAY

I led product design for MyCollection and Obsphera, two SaaS platforms focused on 3D content creation and asset management. I designed the products from concept through V1 and created workflows that connected multiple products into one unified platform experience.

I introduced AI-assisted workflows that improved design efficiency by approximately 60%. My work focused on making complex 3D creation and asset-management processes more intuitive, connected, and scalable.

Product Designer Useractive

I delivered UX improvements across SaaS tools in legal technology, CRM, and BRM. I worked on structured workflows, search, filtering, collaboration, and task-management experiences for complex business products.

For Qollabi, I improved objective review workflows and task management UX, contributing to the product reaching $2.8M ARR. For Melior.ai, I improved search and filtering through structured data interfaces and clause-level navigation, reducing document review time by approximately 40%.

UI/UX Designer Social Explorer

I designed data visualization tools used by more than 2.5 million users. My work focused on helping users understand complex datasets through clearer interfaces, visual hierarchy, and accessible interaction patterns.

I simplified reporting and data-analysis experiences, reducing report analysis time by approximately 30%. I also improved product accessibility by aligning designs with WCAG standards.

Co-founder & Lead Designer okoi studio

I co-founded an independent design and development studio with an engineering partner. I own strategy, brand, and design responsibilities while helping shape the studio's offering and direction.

I built the studio brand end-to-end, including positioning, audience definition, messaging, and a complete visual identity system.

Junior Architect Entasis Design

I worked on residential and interior design projects as a Junior Architect. I contributed to architectural design work and developed experience with spatial planning, visual presentation, and project collaboration.

I also placed third in a national architectural competition. This architecture background continues to inform my systems thinking and approach to complex product design challenges.

Education

Learning history

University of Sarajevo

Master's Degree, Architecture

Master's degree in Architecture.

Uxcel

Certification, UX Design

UX design certification.

Interaction Design Foundation (IXDF)

Certification, Interaction Design

Interaction design certification.

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