Senior Product Designer

Designed payment and account experiences for BizPAY+ and BizHQ+, including payment arrangements, autopay, enrolment, past-due, and collections workflows. Created admin and customer-service back-office tools for utility and public-sector client teams, along with native iOS and Android payment applications.

Led design-system governance across eight products, reviewed component health, ran cleanups, and supported adoption of new Figma capabilities. Designed the UI QA process, improved handoff speed by 25%+, served as the WCAG accessibility specialist, and ran weekly prototype reviews with client stakeholders. Conceived the accessible Smart Invoice, which was adopted by more than three utilities and reduced billing calls by 15%+.

Worked in front-end development for billing and payments SaaS products serving regulated utilities and public-sector clients.

Contributed to product interfaces and the technical delivery of customer-facing and operational software experiences.

Builds AI-enabled product and design tools remotely, including FusionX, a six-tool Figma plugin suite powered by the Claude API, design-audit tools, Jira Stamper, and a rule-based component-linking widget.

Designed and built Job Radar, an AI job-matching application using Next.js, Supabase, and the Claude API. Also built alidib.com with Claude Code using personal design tokens, reviewing, debugging, and testing all AI-generated output.

Designed and launched Freshly Squeezed, a native iOS and Android ordering application with loyalty points. Grounded the product in approximately 50 surveys and 10 moderated usability tests.

Coded the Swift front end and operated the live product for two years, combining product design, user research, and mobile development responsibilities.

Founded the digital signage department and designed and built a full digital-signage content system with both back-end and front-end capabilities.

Hired and led a team of four designers and developers, owned content scheduling and the product roadmap, and managed client relationships.

Worked as a senior web and motion designer, creating digital and motion-based design work.

Applied visual design, web design, and animation expertise to client-facing creative projects.

Worked across graphic design and web development, delivering visual communication and web projects.

Combined creative design craft with implementation skills for digital experiences.

Founded the digital media department and hired and led 12 designers, developers, and translators.

Directed multilingual campaigns and signage for clients including McDonald's, Mercedes-Benz, Sony, and BOSS. The work received a Best Digital Signage Design & Solution award in Los Angeles.

Worked as a New Media Manager, leading digital-media-related initiatives.

Built early-career experience in digital design, media, and management.

Designed and animated content for broadcast television in Beirut.

Developed foundational professional experience in visual design, animation, and broadcast media.

Diploma in Business Computer from IPNET College in Lebanon.