Marketing Strategy and Creative Graphic Designer

Key Accomplishments
• Built an AI-powered RFP response system that draws on past RFP responses and internal company documents to generate first drafts, speeding up proposal development and improving consistency.
• Launched the company blog in partnership with the Chief Innovation Officer. I created the editorial calendar, established the content workflow, and helped write and publish ongoing articles.
• Designed and executed direct mail campaigns aimed at superintendents, principals, and teachers to grow brand awareness and educate school leaders about company services.
• Drove measurable website growth:
• 38% increase in organic traffic over 2025 YTD
• 29% more sessions
• 22% increase in average user engagement time
• 19.3% increase in page views
Core Responsibilities
• Partner with the president to develop and track company budgets, recommend and implement process improvements, and identify new business opportunities.
• Conduct customer, brand, and product research to guide marketing strategy and messaging.
• Develop company narratives, marketing messaging for target demographics, RFP responses, and product narratives with the Chief Innovation Officer.
• Create and publish blog and social media content, and produce professional development sessions and recordings.
• Collaborate with the Chief Academic Officer to track lead and content coaching days, onboard new coaches, and keep billing and invoicing aligned with contract deliverables.
• Manage projects and assignments across departments to keep work on schedule.

I provide full-service creative support to clients nationwide, from startups building their first brand to established corporations sharpening their competitive edge. Every project starts with each client's goals and audience, then turns those insights into clear, compelling design.
Key Accomplishments
• Created complete event and conference materials for multiple companies, including Nextech and Raintree, Inc. I was solely responsible for signage, prospectuses, and welcome booklets.
• Developed logos and full brand identities for companies looking to stand apart from competitors in crowded markets.
• Produced a wide range of marketing pieces, including brochures, booklets, apparel, sales sheets, business cards, web graphics, large-format trade show displays, and websites.
• Deliver podcast production and editing services for audio-focused brands.
Notable Projects
• Justice AV Solutions rebrand: Delivered a complete company rebrand, including logo development, a website overhaul, sales sheets, promotional materials, trade show displays, business cards, and building signage.
• TherapyCon (Raintree, Inc.): Designed all trade show graphics, including directional and room signs, large-scale thematic displays, a printed show booklet, informational inserts, and name badges.
• Before the Applause book: Served as book illustrator and created more than 500 individual hand-drawn illustrations.
• Activating Hope podcast: Served as executive producer, audio editor, and sound engineer.

Key Accomplishments
• Led a complete company rebrand. I created a new logo, letterhead, business cards, cut sheets, and trade show materials for a consistent, recognizable brand presence.
• Rebuilt the company website by moving it from static HTML to WordPress. Multiple editors could now update content without coding knowledge.
• Implemented Mailchimp and integrated it with the website to capture leads. I then used those leads to market services, promote upcoming webinars, and gather RFP information from school staff.
• Built a robust content library with the Chief Innovation Officer, including the company blog, training materials, and educator worksheets and booklets.
Core Responsibilities
• Shaped branding and corporate identity initiatives that strengthened market presence.
• Conceptualized and created all company graphic design materials.
• Designed, built, and managed the company website and email marketing initiatives.
• Produced high-quality presentations for in-person, live virtual, and prerecorded professional development sessions for educators.
• Partnered with the company president to develop engaging, relevant RFP responses.
• Designed and maintained trade show exhibit materials.

Key Accomplishments
• Led a complete company rebrand, delivering a cohesive new identity across every touchpoint — from logo and sales materials to trade show displays, interior graphics, and exterior building signage.
• Redesigned the company website and integrated Google Translate to better serve international customers, contributing to a 400%+ increase in global web traffic.
Core Responsibilities
• Supported branding and corporate identity initiatives across print and digital channels.
• Tracked and controlled marketing budgets, aligning spending with company goals.
• Produced multimedia presentations for in-person, live virtual, and recorded training sessions.
• Developed graphics and multimedia assets that supported company projects and initiatives.

Senior Graphic Designer | Nov 2006 – Jan 2016
Key Accomplishments
• Redesigned the company website twice, hand-coding each version entirely in HTML and CSS to meet strict security policies and self-hosting requirements.
• Created large- and small-scale trade show graphics that sales teams used at hundreds of trade shows each year, giving the company a consistent brand presence at industry events.
• Directed visual identity across multiple product lines, keeping marketing materials cohesive in look and feel.
Core Responsibilities
• Guided graphics and multimedia projects from concept through final delivery for several products and services.
• Produced page layouts for print and digital marketing materials that presented product information clearly and consistently.
• Managed audio and video editing and production, extending brand messaging across digital channels.