Senior B2B Marketing Manager

I lead regional marketing strategy and execution for APAC, focused on accelerating business growth and improving regional brand visibility. My work has earned two FY25 Q3 and Annual Marketing MVP awards for outstanding performance.

I established a regional marketing playbook and execute integrated offline events and digital campaigns. Through account-based marketing programs, I generated more than £1M in qualified pipeline within six months and delivered PR and co-marketing initiatives with brands including Grab, adidas, and Levi's.

I managed demand generation programs and seven-figure USD marketing budgets, driving full-funnel growth across the region. I was recognized with a Marketing Excellence Award in 2023 for campaign performance.

I delivered campaigns across 6sense, LinkedIn, Meta, email, and content syndication channels. I led 1:1, 1:few, and 1:many ABM strategies, supported offline events and webinars, and partnered with Sales and RevOps to analyze performance through Salesforce and HubSpot.

I executed and oversaw global digital marketing campaigns while supporting project delegation and resource planning. I managed multichannel activity across paid social, search, display, email, and marketing automation platforms.

My campaign work included LinkedIn, Meta, Instagram, Google Ads, DV360, XING, Twitter, Outbrain, Marketo, Adobe Campaign, and Salesforce. I also served as a key resource for data analysis, reporting, and dashboard development.

I coordinated events, social media activity, marketing operations, and business development initiatives. I supported the development of new strategies to increase awareness and engagement for the fertility centre.

I organized a major event recognized by the Malaysia Book of Records as Malaysia's largest number of IVF babies gathering in an event. This work demonstrated my ability to coordinate high-visibility events and marketing operations.