Brand & Marketing Designer | AI Design Systems | UI/UX & Product Designer

Led user experience and product design for learning, meditation, video-player, streak, onboarding, and high-ticket program journeys. Conducted approximately 60 user interviews and translated customer feedback into product features and UI improvements.

Improved high-ticket sales page conversion by up to 7X through usability testing, A/B testing, scroll-depth analysis, and UX/UI redesign. Owned end-to-end web journeys for programs valued up to $5,000, contributing to sales growth of up to 10X.

Created high-fidelity Figma prototypes, maintained a reusable component library and design system, and doubled launch speed across 100 launches. Led localization across six markets, coordinated agencies and contractors, and facilitated workshops and design coaching.

Directed high-ticket funnel design for Amplify, producing landing pages, offer stacks, digital product packaging, and brand identities for influencers and celebrities.

Designed paid-traffic ad banners for Scale for Impact clients, including personal growth coaches, psychologists, and celebrity-led brands.

Designed approximately 40 onboarding and sign-up screens for a US fintech application during a six-month remote contract.

Mapped distinct registration branches for customer types and shaped the experience around US regulatory requirements.

Extended Mindvalley's global rebrand into a UI design system, more than 80 templates, and 12 brand guideline documents. Led design across more than 150 campaigns for nine sub-brands while maintaining 95% brand consistency.

Built a book-club brand during an international event, from logo and identity system to 40 marketing assets. Introduced AI-assisted moodboarding and image generation, reducing concept time from three days to four hours on 50 projects.

Implemented design QA checklists, proofing processes, and documented usage rules across vendors and print suppliers, reducing critical brand and production errors by 40%.

Led creative production for Omvana, a meditation app with six million users, including visual identity, UI design system, cover art, and launch campaigns across iOS, Android, and web.

Designed sales decks, presentations, landing pages, social ads, case studies, and proposal templates for more than 120 products. Reduced deck turnaround time from three days to six hours.

Delivered event branding in seven countries, launched an apparel e-commerce line with 96 SKUs, and designed the cover for Vishen Lakhiani's bestseller Buddha & The Badass.

Built the complete brand ecosystem for a luxury diamond jewelry brand, including identity, guidelines, website, design system, showroom concept, and launch collateral.

Delivered more than 300 assets across seven online and offline channels.

Created integrated advertising campaigns for Maybank, Etiqa Insurance, Audi, and Burger King.

Developed storytelling, key visuals, advertisements, billboards, and packaging assets.

Bachelor of Design (Hons) in Professional Design with a Visual Communication specialization and Advertising major.