Ezequiel Sotelo Aguilar cover
Ezequiel Sotelo Aguilar
Ezequiel Sotelo Aguilar

Senior UX Content Designer

Actively looking · Member since 7 Nov 2026
Location
Makarska, Croatia
Desired salary
Confidential
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a Senior UX Content Designer specializing in UX Writing, Content Design, Conversational UX, and AI Content for digital products.

I create clear, useful, user-centered content that connects business objectives with simple and consistent product experiences.

I have experience regionalizing content for Latin American audiences, maintaining voice and tone standards, and contributing to scalable content design systems.

I work closely with product designers, UX researchers, leads, and other cross-functional partners to iterate content and improve customer journeys.

I also design conversational experiences for bots and virtual assistants, including personalities, style guides, content flows, and interaction documentation.

I use AI-assisted content workflows and share UX Writing knowledge with a community of more than 11,000 followers on LinkedIn and Instagram.

Skills

17 capabilities

Tech stack & tools

Working toolkit

Application Hosting

Collaboration

Design

Development

Experience

Career history

Senior UX Content Designer PVS LATAM

I create, regionalize, and iterate product content for digital experiences across Latin America.

I contribute to the development and evolution of the Content Design System, improving content consistency and scalability. I also maintain voice and tone standards and support AI-assisted content automation workflows.

Senior UX Content Designer Banco Galicia

I created and iterated product content while preserving Banco Galicia's voice, tone, and brand personality.

I collaborated with leads, researchers, and product designers across product initiatives to deliver clear and consistent user experiences.

Senior UX Writer Transbank

I wrote and maintained UX content across digital product experiences, supporting ongoing cross-functional content iteration.

I defined and applied voice and tone, benchmarking, and storytelling practices. I worked daily with UX researchers and UX/UI designers to improve clarity and consistency.

Conversational UX Designer Bleett

I designed personalities and style guides for bots and virtual assistants.

I wrote and iterated conversational content and created flowcharts documenting user and bot interactions.

Education

Learning history

UTN

Diploma, UX Writing

Diploma program in UX Writing.

UTN

Diploma, UX/UI Design

Diploma program in UX/UI Design.

Coderhouse

Course, UX/UI Design

Course in UX/UI Design.

Coderhouse

Course, UX Writing

Course in UX Writing.

ESP

Advertising Degree, Advertising

Degree program in Advertising.

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