I am a Visual Communication Design graduate from Petra Christian University with a strong interest in advertising, strategic planning, research, and graphic design. I blend creative thinking with strategic planning to build impactful brand communications and integrated campaigns.
I have experience as a Campaign Strategist and Junior Strategic Planner, developing brand strategies, communication frameworks, creative briefs, campaign timelines, and activation plans for clients across FMCG, food and beverage, beauty, fashion, real estate, finance, jewellery, and telecommunications.
My approach starts with consumer, cultural, market, and competitive insight. I conduct brand audits, desktop research, qualitative and quantitative research, customer-journey analysis, and market analysis to turn findings into clear communication opportunities and actionable recommendations.
I work closely with creative, account, digital, project management, PR, KOL, and social media teams. I am comfortable presenting strategic recommendations, guiding campaign narratives, developing content pillars, and supporting end-to-end activation planning.
My portfolio includes 360 marketing, social media strategy, product-launch campaigns, KOL collaboration, community building, and brand consultation projects. I have contributed to campaigns that generated significant reach, views, engagement, event attendance, and follower growth.
I have also received multiple national student campaign awards, including Silver awards from Redcomm Indonesia, Universitas Indonesia, and Universitas Gajah Mada, as well as a Bronze award from Universitas Muhammadiyah Yogyakarta.
Create creative briefs by researching consumer insights, product roles, and cultural insights for telecommunications and FMCG brands.
Conduct desktop and qualitative research to identify key findings. Collaborate with creative, account, digital, and project management teams to support campaign delivery.
Developed and pitched branding and marketing strategies for FMCG, food and beverage, beauty, fashion, real estate, home and living, and finance clients. Conducted brand audits through analysis of touchpoints, customer journeys, and competitive landscapes.
Developed communication frameworks, campaign timelines, activation plans, and strategic recommendations aligned with business objectives. Led cross-functional collaboration and translated insights into clear, actionable campaign directions for clients.
Conducted research on client industries, target audiences, competitors, market trends, and changing consumer behavior for ATL advertising needs.
Analyzed briefs and market data to define business and communication objectives. Synthesized quantitative and qualitative findings and helped develop advertising propositions and creative briefs for ideation.
Developed social media propositions and content pillars for a final-year Visual Communication Design student exhibition. Managed and briefed creative teams for content creation, scheduling, monitoring, and social media activation.
Collaborated with PR and KOL partners to amplify campaign content. Generated 93.4K Instagram reach, 650+ followers, 471K organic views, 950+ event attendees, 200+ talk-show attendees, and 14+ KOL collaborations.
Bachelor's Degree, Visual Communication Design
Graduated with a GPA of 3.81/4.00 and received the Active Successful Graduate Award Charter. Areas of interest included advertising, strategic planning, research, and graphic design. Completed a thesis on sunscreen positioning strategy in Indonesia using the single-minded proposition method.
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