Senior Digital Marketing Specialist

I lead the end-to-end digital marketing function for key accounts including FDH Bank Plc, Old Mutual Malawi, Ekhaya Farms Food, Enkosi Coaches, and TFM. I develop data-driven strategies, translate client briefs into full-funnel plans, and define channel mix, budgets, KPIs, and performance forecasts.

I plan, launch, and optimize campaigns across Google Ads, Meta, YouTube, and LinkedIn. I manage tracking through Google Analytics 4, Meta Pixel, and Google Search Console; build performance dashboards and reports; lead SEO and conversion-rate optimization; and improve websites, landing pages, and customer journeys.

I supported digital marketing for Standard Bank Malawi, Old Mutual Malawi, Press Corporation Ltd, and Coca-Cola Beverages Malawi. My work included keyword research, competitor gap analysis, on-page and off-page SEO, paid advertising optimization, and marketing planning for awareness and product-promotion objectives.

I monitored digital KPIs including traffic, conversions, and ROI; performed competitor benchmarking; and used audience, demographic, and engagement data to improve targeting and messaging. I also planned content calendars and created platform-specific graphics, videos, and copy.

I managed Google Ads and SEO activities for Mr Turf in South Africa. I researched and bid on high-intent keywords, optimized match types, and refined negative keyword strategies to improve paid-search relevance and efficiency.

I aligned organic keyword and content efforts with paid-search strategy. I also improved page speed, user experience, conversion paths, calls to action, forms, and content to increase engagement across paid and organic traffic.

I led marketplace strategies for Takealot and Makro, contributing to a 25% increase in sales across both platforms. I defined targeted KPIs to support data-driven decisions and ongoing campaign optimization.

I managed Google Ads campaigns that increased website traffic by 40% and generated 30% more leads. I also improved website user experience, reducing bounce rate by 15% and supporting stronger SEO rankings.

As a freelance Web Designer and SEO Specialist, I overhauled website architecture and content for Mako Marine Africa. The work helped drive organic traffic to more than 500,000 unique monthly visitors worldwide.

I managed SEO spending while saving 10% of the allocated budget and exceeding traffic goals. I also delivered PPC campaigns that reduced cost per acquisition by 20%, increased sales by 12%, and supported marketing materials for brand awareness and lead generation.

As a freelance Web Design and SEO Specialist, I collaborated with project managers and developers to develop and implement marketing solutions. I maintained website health to support search engine crawling and indexing.

I used WordPress to build a user-friendly, SEO-optimized e-commerce website. The website improvements contributed to a 20% increase in conversion rates.

I worked as a contract Junior Web Designer, transforming design mockups into functional, mobile-responsive websites. I used HTML, JavaScript, and AJAX to implement requested functionality.

I helped streamline business operations through feature integrations and applied emerging web technologies to improve website performance and user experience.

Bachelor of Science (Hons) in Business Information Technology.