I am a digital marketing leader with more than 12 years of international experience in affiliate marketing, strategic partnerships, performance marketing, and customer lifecycle programs.
I lead digital marketing strategy, P&L ownership, budgeting, profitability, resource allocation, and team development for services supporting international clients.
I have built and expanded affiliate, influencer, and partnership offerings while developing retention, win-back, payment recovery, and cart abandonment campaigns that contribute to client GMV.
I work closely with Product, Sales, Client Success, and external partners to align campaign execution with client goals, account growth, and commercial outcomes.
My experience includes enterprise acquisition and nurture programs, CRM and marketing automation, campaign ROI analysis, publisher recruitment, and key account management across European and international markets.
Lead digital marketing services by setting strategy and managing budgets, profitability, and resource allocation.
Expanded affiliate, influencer, and partnership offerings. Developed retention, win-back, payment recovery, and cart abandonment campaigns that contribute to client GMV, while coaching team leaders and aligning campaign priorities with Product, Sales, and Client Success.
Expanded digital marketing service capabilities and developed team members across Cologne and Chicago.
Coordinated service delivery, managed key client relationships and escalations, and supported account growth.
Led enterprise acquisition and nurture programs for clients.
Managed marketing partners and budgets, using campaign ROI reporting to identify improvements and optimize program performance.
Managed client accounts and affiliate marketing programs.
Recruited publishers and analyzed campaign performance to support program optimization and client outcomes.
Worked as a Publisher Manager within a mobile performance marketing environment.
Supported publisher-facing activities and affiliate performance operations.
Managed affiliate programs for Microsoft's online stores across European markets.
Coordinated affiliate marketing activities to support online-store performance and regional program delivery.
Supported online marketing activities as an intern at arvato.
Contributed to marketing operations and gained experience in digital marketing program execution.
Worked in key account management at Affero Lab.
Supported client relationship management and account-facing business activities.
Supported internal communication activities as an intern at MRS Logística.
Contributed to communication-related operational tasks and stakeholder engagement.
Bachelor's Degree, Communications
Bachelor's Degree in Communications.
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