Rodrigo Sanche Peña
Rodrigo Sanche Peña

Head of Production and Account Manager

Actively looking · Member since 8 Nov 2026
Location
Uruguay
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Lead

About

Professional summary

I am an advertising and integrated production professional with more than 15 years of experience in account management, executive production, and audiovisual content delivery. I lead projects from the initial client brief through final delivery, balancing creative ambition with operational feasibility, budgets, schedules, and quality standards.

I have worked with global and local agencies across Argentina, Latin America, and EMEA, supporting brands in consumer goods, automotive, technology, beauty, and luxury. My client experience includes Coca-Cola, Unilever, Amazon, Dell, FIAT, Danone, Rolex, Pantene, Oatly, Samsung, P&G, and others.

I specialize in building trusted client relationships and translating business needs into clear briefs, scopes, proposals, production plans, and timelines. I am comfortable leading budget discussions, negotiating production terms and contracts, tracking KPIs, and proactively managing risks and stakeholder expectations.

As a production leader, I build and coordinate multidisciplinary teams, production companies, directors, post-production studios, casting agencies, and vendors across multiple countries. I have managed regional and international projects with production budgets ranging from USD 10K to USD 1M.

I bring a collaborative leadership style to agency, creative, strategy, account, and production teams. My work has contributed to Cannes Lions-winning projects, including Augmental, winner of Cannes Lions Innovation in 2023, and the Sprite campaign "No estás solo," winner of Cannes Titanium in 2019.

Skills

21 capabilities

Experience

Career history

Account Manager | Production Lead Self-employed

I manage end-to-end client relationships for advertising agencies and brands, serving as the main point of contact between clients and creative, strategic, and production teams.

I translate client needs into briefs, scopes, proposals, and timelines while presenting and negotiating budgets, scope, and production conditions. I lead large-scale productions by hiring production companies and directors, coordinating shoots and post-production through final delivery, and monitoring account KPIs, expectations, changes, and risks. Recent clients include Cerveza Patagonia, Pantene, Sernova, and Oatly.

Account Manager | Producer VML Latam (WPP)

I worked with clients and account teams to align expectations, scope, and budgets, translating creative ambitions into feasible production plans and delivery timelines.

I led the regional production team supporting Coca-Cola Co. and Amazon across multiple projects. I participated in client discussions and project planning, managed strategic relationships, and negotiated budgets, production conditions, and contracts with production companies, post-production studios, and casting agencies.

Head of Production Wunderman Thompson (WPP)

I served as the key connection between account, strategy, creative, production, and client teams, keeping projects aligned with approved scope, budgets, and timelines. I maintained direct client contact for approvals, budget discussions, production planning, issue resolution, proposals, and presentations.

I led projects for Coca-Cola Co., Unilever, Dell, and Amazon across LATAM and EMEA, with budgets ranging from USD 10K to USD 1M. I built and directed cross-office project teams, implemented workflows and tools that reduced production cycle times by 20%, and contributed to Augmental, the Cannes Lions Innovation 2023-winning project.

Senior Producer SANTO Buenos Aires

I managed day-to-day client relationships for Coca-Cola Co., Danone, Rolex, and Avon, covering approvals, budget discussions, changes, presentations, project updates, and delivery coordination.

I led executive production from initial brief to final delivery while managing a team of four. I developed production proposals, presented solutions, timelines, and budgets to clients and internal stakeholders, participated in pitches, and coordinated local and international vendors for complex multi-market productions.

Content Producer NIÑA

I produced audiovisual and digital content for FIAT, Schneider, ATMA, and Properati, managing projects end to end from budgeting and casting through location management, technical coordination, production, and post-production.

I participated in client meetings and briefings, helped shape content strategies, and translated client needs into executable projects. I also supported account teams with presentations, project development, and ongoing client communication.

Content Producer MYS

I produced film and content projects for FMCG brands, coordinating creative and technical resources across concurrent productions.

I managed project budgets, timelines, and vendor relationships while supporting the delivery of audiovisual content from planning through completion.

CRM | Brand Executive Jr. | Producer Jr. Leo Burnett

I worked across CRM, branding, account support, and production for FIAT, Samsung, and P&G.

I supported Account Managers with reporting, campaign tracking, presentations, delivery coordination, and production-related activities.

Education

Learning history

UADE, Buenos Aires

BA in Advertising, Advertising

Bachelor's degree in Advertising.

Capacitarte

Personal Leadership Program, Leadership

Personal leadership development program.

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