I am an advertising and integrated production professional with more than 15 years of experience in account management, executive production, and audiovisual content delivery. I lead projects from the initial client brief through final delivery, balancing creative ambition with operational feasibility, budgets, schedules, and quality standards.
I have worked with global and local agencies across Argentina, Latin America, and EMEA, supporting brands in consumer goods, automotive, technology, beauty, and luxury. My client experience includes Coca-Cola, Unilever, Amazon, Dell, FIAT, Danone, Rolex, Pantene, Oatly, Samsung, P&G, and others.
I specialize in building trusted client relationships and translating business needs into clear briefs, scopes, proposals, production plans, and timelines. I am comfortable leading budget discussions, negotiating production terms and contracts, tracking KPIs, and proactively managing risks and stakeholder expectations.
As a production leader, I build and coordinate multidisciplinary teams, production companies, directors, post-production studios, casting agencies, and vendors across multiple countries. I have managed regional and international projects with production budgets ranging from USD 10K to USD 1M.
I bring a collaborative leadership style to agency, creative, strategy, account, and production teams. My work has contributed to Cannes Lions-winning projects, including Augmental, winner of Cannes Lions Innovation in 2023, and the Sprite campaign "No estás solo," winner of Cannes Titanium in 2019.