Rosalinda Lozano Torres
Rosalinda Lozano Torres

Senior Business Analyst | Product Owner | Digital Product & Process Transformation

Actively looking · Member since 8 Nov 2026
Location
Querétaro, Mexico
Desired salary
Unspecified
Work preference
Remote Only / Full Time
Experience level
Senior

About

Professional summary

I am a senior, product-minded Business Analyst and Product Owner with more than six years of experience delivering enterprise digital products and process transformation initiatives.

I manage the full product delivery lifecycle, from discovery, stakeholder alignment, requirements gathering, and process mapping through backlog prioritization, development support, testing, release, and post-launch adoption tracking.

My experience includes leading digital product initiatives for CEMEX Go across multiple countries, delivering customer order-management capabilities and supporting a platform processing more than 2,000 orders per day in the United States.

I specialize in connecting business, IT, architecture, change management, and external vendor teams. I translate complex business needs into functional requirements, user stories, process maps, RACI matrices, and practical delivery plans.

I have also led digital adoption efforts using WalkMe, managing more than 100 solutions across over 10 countries and helping reduce support requests for users engaging with in-app guidance.

With an Industrial Engineering background, I bring a data-driven and process-engineering mindset to service design, process optimization, user enablement, and enterprise platform implementation.

Skills

22 capabilities

Tech stack & tools

Working toolkit

Collaboration

Development

Experience

Career history

Business Process Analyst Tecnológico de Monterrey

Co-led the redesign of 12 core processes and more than 60 subprocesses across the educational program lifecycle, including course, diploma, and certification selection, registration, and billing.

Designed a TO-BE operating model integrating internal and external systems and unifying three academic institutions under one operating framework. Led more than 50 discovery and validation sessions across three organizational levels, translating needs into process maps, RACI matrices, and functional requirements.

Service Design Lead | Product Management CEMEX

Owned more than 100 WalkMe digital-adoption solutions across over 10 countries. Individual solutions reached more than 10,000 users, and selected solutions reduced support requests by over 45% among users who interacted with the guidance.

Led backlog prioritization for CEMEX Go across the United States and Mexico, supporting a platform with tens of thousands of registered users and up to 2,000 daily orders in the United States. Led two parallel cross-functional teams of approximately 20 contributors across Business, IT, Architecture, Change Management, and external vendors.

Developed service-design templates and frameworks adopted by more than five international teams, improving consistency across product and delivery workstreams.

Business Analyst CEMEX

Delivered eight product features across five countries, translating business and user needs into requirements from discovery and UX/UI design through development, testing, and production release.

Delivered real-time order confirmation, modification, and cancellation capabilities in the United States, as well as United Kingdom order modification and United States multi-location ordering. Supported a platform that eventually reached more than 2,000 orders per day.

Led requirements from stakeholder alignment through development and quality assurance, identified functional risks early, and created communication and support materials to drive regional adoption.

Senior Business Analyst | Product Owner | Digital Product & Process Transformation EPAM Neoris

Worked remotely for an IT consulting firm, delivering business analysis, product ownership, service design, and digital transformation work across client projects, including CEMEX and Tecnológico de Monterrey engagements.

Owned delivery activities spanning discovery, requirements definition, backlog prioritization, stakeholder coordination, process design, adoption planning, and post-launch support for enterprise digital products and operating-model initiatives.

Functional Analyst DETECNO

Managed requirements analysis, documentation, and refinement across up to 16 simultaneous projects, ensuring functional quality and development readiness.

Led end-to-end refinement sessions, identified dependencies, mitigated risks before development, and aligned business needs with technical solutions. Mentored four Functional Analysts and three Project Managers on standardized analysis practices.

Coordinated deliverables across cross-functional teams to improve alignment and visibility throughout the development lifecycle.

Education

Learning history

Instituto Tecnológico de Celaya

M.Eng., Industrial Engineering (Applied Industrial Statistics)

Instituto Tecnológico de Colima

B.Eng., Industrial Engineering (Quality and Productivity)

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