Senior Product Designer

I launched Flexible Financing as a key contributor, designing and testing the end-to-end service experience. The product generated approximately €2M in ARR, achieved a 72% approval rate, and reached a 42% renewal rate within six months.

I designed the financial dashboard through three major iterations, improving information hierarchy, typography, and data-dense layouts. I also introduced AI-powered smart tips, extended the design system with fintech-specific code-aware components, and supported launches across Accounts, Capital, and Payments.

I conducted qualitative research and strategic roadmapping that unlocked five new business lines and accelerated the Financial Services roadmap by four months. As interim PM for Mews Accounts, I drove discovery, strategy, execution, and delivery for the launch over eight months.

I built the Experience Design team from scratch by defining hiring criteria, design standards, and team culture. I recruited and mentored junior designers in product design practices and strategic thinking.

For Santander, I designed a CX measurement framework and analytics dashboard that incorporated call-center insights. This work contributed to an 11% improvement in client retention.

I founded Uxability, an in-house usability agency, to elevate design quality across business units. I developed a UX maturity model and a Design at Scale service that increased team efficiency by 14%.

I led the product strategy and end-to-end experience for a compound interest simulator. The product reached 6.5 million users and achieved 37% feature adoption while I led a 12-person team across Spain, Turkey, Mexico, and Peru.