Burl Johnson
Burl Johnson

Principal Product Manager | Director of Data and AI

Open to offers · Member since 8 Nov 2026
Location
Atlanta, United States
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Lead

About

Professional summary

I am a principal product leader and Director of Data an AI with more than 15 years of experience building B2B SaaS products for operationally complex, frontline-heavy businesses. My background spans hospitality financial management, business intelligence, enterprise travel, rail transportation, and data platforms.

I lead product strategy, architecture, and delivery for data and AI platforms and AI-enabled products. I specialize in agentic AI and human-in-the-loop product design, including confidence scoring, approval gates, feedback-loop learning, prompt and context design, and LLM evaluation.

I have launched an LLM-backed Chart of Accounts Mapper to M3 customers, reducing a process that previously took weeks or months and required approximately five people to several days to one week. I build hands-on with Claude, Python, SQL, REST APIs, MCP, Databricks, and OAuth to create products and engineering workflows.

I focus strongly on release quality, automated deployment, data governance, and operational reliability. I have created SDLC controls and deployment pipelines, improved release frequency from monthly to weekly, reduced bugs by 30%, and stopped releases when critical KPI defects were discovered.

I bring a commercial product mindset grounded in customer research, business cases, pricing, ROI, go-to-market planning, and measurable outcomes. I have led product launches, legacy-product modernization, enterprise platform selection, integrations, and products generating millions in ARR.

Skills

36 capabilities

Experience

Career history

Director of Data and AI M3

I own product strategy, architecture, and delivery for M3's data and AI platform and its AI products. I launched an LLM-backed Chart of Accounts Mapper, piloted with approximately 10 customers and rolled out to all customers in August 2026. The product serves 80 customers across 200 properties and reduces a mapping process from weeks or months with roughly five support people to several days or about one week.

I designed the product's human-in-the-loop workflow with confidence scores, approval gates, and feedback-loop learning. Built on Claude Opus 5.5 in Databricks, it uses a shared AI/API serving two products and is evaluated on accuracy, confidence, and top-k accuracy. I also built an MCP-based application that connects Claude to accounting data through REST APIs, Databricks Apps, and OAuth.

I established M3's agentic development workflow and built engineering tools including automated Azure DevOps code review, a backlog-generator skill, and a coding-test application. I diagnosed code-review failures on large pull requests by tracing logs to token limits, then raised limits and chunked large pull requests.

I selected Databricks as M3's enterprise data platform after evaluating Databricks and Snowflake, delivered its first production use case within approximately six months, and designed its Unity Catalog governance model. I also created the SDLC and automated build and deployment pipelines, improved Insight releases from monthly to weekly, reduced bugs by 30%, and manage AI/ML capabilities through AI Gateway, Model Serving, MLflow, usage tracking, Lakebase, and an isolation-forest anomaly engine.

Product Manager M3

I owned end-to-end strategy for hospitality business intelligence and financial-workflow products. I diagnosed a legacy BI product with more than 200 reports, determined that only four were actively used, and built the case to sunset and rebuild it as Insight.

I launched Insight within 11 months, reduced implementation time from three to six months to three days, and expanded property coverage by approximately 35% over the legacy product. The product reached approximately $5M ARR at about $3K ARR per property, achieved its first profitable month within the first year, and recouped ROI in roughly three years.

I partnered with executives on pricing, ROI, sales, go-to-market strategy, legacy-product sunset planning, and customer migration. I ran a customer beta program to shape product features, training, and onboarding, and made Labor Management data operational through dashboards for hotel general managers and property managers.

I also owned a budgeting and forecasting product with approximately $2M ARR across around 3,000 properties. I stopped a pre-launch release after finding a rooms-available KPI calculation error that had passed QA, ensuring the corrected official launch shipped on time.

Senior Product Manager TST

I owned development priorities for Flight, Car, Hotel, and Integration products within enterprise travel-management software. I refocused the product on stability and user experience using support data and customer conversations, increasing conversions by more than 10% year over year.

I led integrations with customer CRM and back-office accounting systems using XML web services and REST APIs. I also directed a vendor integration of Canadian airline APIs for AAA club customers, increasing bookings by approximately 5%.

I developed the product roadmap through win/loss analysis, Google Analytics user-behavior research, sales analysis, and voice-of-customer sessions.

Product Owner GE Transportation

I owned requirements and user interface design for railcar-repair workflow software. I launched a data-driven repair estimate and invoice product that enabled customers to audit repair estimates and invoices and manage disputes.

I managed requirements, backlog, UI design, and web-service integrations with AS400 and Siebel systems. The product captured approximately 25% to 30% of the North American market and reached profitability.

I also managed priorities and releases for the ExpressYard CRB and MMS SaaS systems and supported Norfolk Southern's implementation as ExpressYard CRB's second Class I railroad.

Project Manager GE Transportation

I led implementation and integration projects for U.S. and international clients. I coordinated delivery across customer and internal teams to support successful system adoption.

I identified a new revenue opportunity to process customer data during implementation. This created an additional revenue stream worth approximately $2,000 per implementation.

Business Analyst, Product Management eVestment Alliance

I served as Product Owner for the re-platforming of the legacy Exchange product. I owned the backlog, roadmap, UI design, user feedback process, and customer-transition planning.

I worked across stakeholders to translate customer needs into product requirements and guide the transition from the legacy product to the new platform.

Education

Learning history

University of Georgia

B.S., Consumer Economics

Harvard Division of Continuing Education

Certificate, Advanced Negotiation Skills

Harvard Division of Continuing Education

Certificate, Negotiation Skills

Pendo.io

Product-Led Certification, Product Management

Pragmatic Institute

Pragmatic Marketing Certified, Product Management

Scrum Alliance

Certified Product Owner, Scrum

Scrum Alliance

Certified Scrum Master, Scrum

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